Most popular travel websites in the US for the week ending August 7 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 14.65% 1
2 priceline.com www.priceline.com 8.81% 2
3 Travelocity www.travelocity.com 8.13% 3
4 Yahoo! Travel travel.yahoo.com 7.12% 6
5 Orbitz www.orbitz.com 6.68% 4
6 Hotwire www.hotwire.com 5.48% 5
7 CheapOair.com www.cheapoair.com 4.32% 7
8 Kayak www.kayak.com 3.37% 8
9 Cheap Tickets www.cheaptickets.com 2.96% 9
10 Lowfares.com www.lowfares.com 2.95% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 6.70% 1
2 Hotels.com www.hotels.com 3.38% 2
3 InterContinental Hotels Group www.ichotelsgroup.com 2.54% 3
4 Marriott International www.marriott.com 2.21% 4
5 Hilton Hotels Online www.hilton.com 1.43% 6
6 Choice Hotels International www.choicehotels.com 1.35% 5
7 Six Flags www.sixflags.com 1.35% 7
8 Carnival Cruise Lines www.carnival.com 1.26% 8
9 Walt Disney World disneyworld.disney.go.com 1.25% -
10 Vacation Rentals by Owner www.vrbo.com 1.20% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 23.13% 1
2 Delta Air Lines www.delta.com 12.26% 2
3 American Airlines www.aa.com 9.63% 3
4 JetBlue Airways www.jetblue.com 7.95% 4
5 United Airlines www.united.com 5.68% 6
6 Continental Airlines www.continental.com 5.48% 5
7 AirTran Airways www.airtran.com 4.94% 7
8 US Airways www.usairways.com 4.79% 8
9 Alaska Airlines and Horizon Air www.alaskaair.com 3.64% 10
10 Spirit Airlines www.spiritair.com 3.15% 9
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 3.55% 3.85% 96.15% 1
2 google maps 1.29% 10.87% 89.13% 2
3 mapquest driving directions 1.11% 6.97% 93.03% 3
4 maps 0.80% 11.07% 88.93% 4
5 southwest airlines 0.75% 7.10% 92.90% 5
6 map quest 0.57% 2.70% 97.30% 6
7 google earth 0.54% 10.82% 89.18% 8
8 expedia 0.50% 12.65% 87.35% 7
9 delta airlines 0.46% 12.05% 87.95% 9
10 cheap flights 0.45% 13.18% 86.82% -
NB: Data courtesy of Experian Hitwise












Popularity. Ever since junior high, this has been a huge issue. Let’s all grow up and get beyond trying to be popular. I am satisfied with just being cute.