The study, carried outÂ in conjunction with Frommer’s Budget Travel magazine, asked nearly 3,580 people (780 US, 2800 non-US) a range of questions about how they plan, book and use technology with travel.
Which of the following do you use most frequently when travelling?
When planning a trip, how many websites do you usually visit?
Which of the following do you use when travelling overseas?
|Location GPS apps||12%||25%|
Which of these services would you try with a trusted provider?
|Booking via mobile||53%||67%|
|Paying for in-flight web||37%||43%|
One of the interesting elements of the survey is that the US respondents came from the Budget Travel audience, whereas the non-US were all WAYN members, perhaps signifying the differences in adoption on the social-type questions.