Easyjet continues its march to becoming a full service carrier and seems to be following the JetBlue model for LCC-to-hybrid-to-full service.
At the present time the only things missing from its arsenal are a frequent flyer program, unique GDS content and interlining. Everything else is already there.
A few weeks ago, Easyjet told to the trade via a note through the Galileo system that it would offer a new Flexible Fares Product bundle.
This bundle will include speedy boarding and one checked bag. Not too dissimilar to that other ex-low cost champion, Southwest Airlines.
Indeed Southwest has two business level fares and the top of the line is its Business Select product, which is what many business users are already adopting and has given Southwest a kick in yield.
According to the note from Galileo the full announcement has yet to be made, although the system will be available from 7 September 2010.
And Galileo appears to be the only GDS where such enchancements are being touted at the moment. However, we can expect that they will continue to roll this out to other channels.
About Timothy O'Neil-Dunne
Well, same goes for Amadeus, I don’t know why you say Galileo is the only one with the easyJet Flex fares…Maybe because of the advertising support?
@fromero…
thanks for your comment.
our lead is that galileo only has it, but glad you’ve set the record straight.
you will notice that Amadeus is an advertiser on Tnooz, so no grounds to your accusation there alas.
Then Mea Culpa on me for not including it – I searched on Amadeus and could not find U2 before writing the story.
Cheers
Timothy
Thanks guys, didn’t want to step on anybody’s toes, just my usual morning sarcastic comment.;-)
Thank you for being straightforward…