Most popular travel websites in the US for the week ending August 21 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 15.98% 1
2 priceline.com www.priceline.com 8.43% 2
3 Travelocity www.travelocity.com 7.65% 3
4 Orbitz www.orbitz.com 7.21% 4
5 Yahoo! Travel travel.yahoo.com 5.49% 6
6 Hotwire www.hotwire.com 5.30% 5
7 CheapOair.com www.cheapoair.com 4.46% 7
8 Bing Travel www.bing.com/travel 3.18% -
9 Cheap Tickets www.cheaptickets.com 3.08% 9
10 Kayak www.kayak.com 3.02% 8
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 6.51% 1
2 Hotels.com www.hotels.com 3.11% 2
3 InterContinental Hotels Group www.ichotelsgroup.com 2.35% 3
4 Marriott International www.marriott.com 2.22% 4
5 Hilton Hotels Online www.hilton.com 1.51% 5
6 Vacation Rentals by Owner www.vrbo.com 1.36% 7
7 Walt Disney World disneyworld.disney.go.com 1.31% 9
8 Choice Hotels International www.choicehotels.com 1.30% 6
9 Carnival Cruise Lines www.carnival.com 1.28% 8
10 National Park Service www.nps.gov 1.14% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 21.06% 1
2 Delta Air Lines www.delta.com 13.08% 3
3 American Airlines www.aa.com 10.30% 2
4 JetBlue Airways www.jetblue.com 8.58% 4
5 Continental Airlines www.continental.com 5.97% 6
6 United Airlines www.united.com 5.83% 5
7 US Airways www.usairways.com 5.21% 7
8 AirTran Airways www.airtran.com 4.85% 8
9 Alaska Airlines and Horizon Air www.alaskaair.com 3.11% 9
10 Spirit Airlines www.spiritair.com 3.03% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 3.77% 3.86% 96.14% 1
2 google maps 1.43% 11.29% 88.71% 2
3 mapquest driving directions 1.20% 7.04% 92.96% 3
4 maps 0.86% 10.15% 89.85% 4
5 southwest airlines 0.68% 6.53% 94.47% 5
6 map quest 0.58% 2.31% 97.69% 6
7 google earth 0.53% 10.01% 89.99% 7
8 expedia 0.49% 15.59% 84.41% 8
9 travelocity 0.46% 15.51% 84.49% 10
10 delta airlines 0.45% 9.79% 90.21% 9
NB: Data courtesy of Experian Hitwise












[...] already was the most popular U.S. airline website for the weeks ending Aug. 7 and Aug. 21 with 23.13% and 21.06% of visits, respectively, according to Experian Hitwise [...]