Most popular travel websites in Australia for the week ending August 21 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 13.66% 1
2 Flight Centre www.flightcentre.com.au 8.67% 2
3 Expedia Australia www.expedia.com.au 7.14% 3
4 Lastminute.com.au www.au.lastminute.com 5.97% 4
5 Expedia www.expedia.com 4.00% 5
6 Jetabroad www.jetabroad.com 3.31% 6
7 Airfares Flights Australia www.airfaresflights.com.au 2.82% 7
8 Best Flights www.bestflights.com.au 2.43% 9
9 ZUJI Australia www.zuji.com 2.39% 8
10 travel.com.au www.travel.com.au 1.84% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.82% 1
2 TripAdvisor www.tripadvisor.com 4.45% 2
3 Booking.com www.booking.com 2.82% 3
4 Stayz www.stayz.com.au 2.77% 4
5 HotelClub www.hotelclub.net 1.53% 5
6 ninemsn Travel travel.ninemsn.com.au 1.39% 7
7 ExplorOz - 4WD Australia www.exploroz.com 1.36% 6
8 Totaltravel.com www.totaltravel.com 1.26% 9
9 Hotels.com www.hotels.com 1.26% 8
10 Australian Explorer www.australianexplorer.com 1.12% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas Airways www.qantas.com.au 22.17% 2
2 Virgin Blue www.virginblue.com.au 18.18% 3
3 Jetstar www.jetstar.com 17.90% 1
4 Tiger Airways www.tigerairways.com 9.76% 4
5 AirAsia www.airasia.com 7.30% 5
6 Singapore Airlines www.singaporeair.com 2.94% 6
7 Emirates www.emirates.com 2.25% 7
8 Air New Zealand www.airnz.co.nz 1.39% 9
9 Vaustralia www.vaustralia.com.au 1.32% 10
10 Air New Zealand - Australia www.airnz.com.au 1.24% 8
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.49% 0.11% 99.89% 1
2 jetstar 1.07% 0.26% 99.74% 2
3 virgin blue 0.95% 13.50% 86.50% 3
4 webjet 0.88% 0.02% 99.98% 4
5 qantas 0.88% 13.34% 86.66% 5
6 maps 0.61% 0.08% 99.92% 7
7 wotif 0.59% 0.08% 99.92% 6
8 flight centre 0.54% 50.67% 49.33% 8
9 air asia 0.52% 10.80% 89.20% -
10 tiger airways 0.48% 3.83% 96.17% 9
NB: Data courtesy of Experian Hitwise
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