Most popular US travel websites – August 28 2010

August 31, 2010 By Leave a Comment

Most popular travel websites in the US for the week ending August 28 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com15.86%1
2priceline.comwww.priceline.com8.56%2
3Yahoo! Traveltravel.yahoo.com7.81%5
4Travelocitywww.travelocity.com7.57%3
5Orbitzwww.orbitz.com6.94%4
6Hotwirewww.hotwire.com5.27%6
7CheapOair.comwww.cheapoair.com4.53%7
8Cheap Ticketswww.cheaptickets.com3.12%9
9Kayakwww.kayak.com2.93%10
10Lowfares.comwww.lowfares.com2.69%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.55%1
2Hotels.comwww.hotels.com3.12%2
3Marriott Internationalwww.marriott.com2.23%4
4InterContinental Hotels Groupwww.ichotelsgroup.com2.22%3
5Carnival Cruise Lineswww.carnival.com1.74%9
6Hilton Hotels Onlinewww.hilton.com1.37%5
7Vacation Rentals by Ownerwww.vrbo.com1.34%6
8Walt Disney Worlddisneyworld.disney.go.com1.32%7
9National Park Servicewww.nps.gov1.27%10
10Choice Hotels Internationalwww.choicehotels.com1.24%8

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com20.77%1
2Delta Air Lineswww.delta.com13.45%2
3American Airlineswww.aa.com9.98%3
4JetBlue Airwayswww.jetblue.com8.67%4
5United Airlineswww.united.com6.02%6
6Continental Airlineswww.continental.com5.96%5
7AirTran Airwayswww.airtran.com4.99%8
8US Airwayswww.usairways.com4.85%7
9Alaska Airlines and Horizon Airwww.alaskaair.com3.71%9
10Allegiant Airwww.allegiantair.com2.97%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.82%2.80%97.20%1
2google maps1.43%8.77%91.23%2
3mapquest driving directions1.30%5.46%94.54%3
4maps0.95%9.32%90.68%4
5southwest airlines0.71%7.13%92.87%5
6google earth0.65%8.30%91.70%7
7map quest0.61%1.48%98.52%6
8expedia0.51%12.61%87.39%8
9delta airlines0.47%9.31%90.69%10
10travelocity0.44%14.03%85.97%9

NB: Data courtesy of Experian Hitwise

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