Most popular travel websites in Australia for the week ending August 28 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 14.67% 1
2 Flight Centre www.flightcentre.com.au 8.85% 2
3 Lastminute.com.au www.au.lastminute.com 7.21% 4
4 Expedia Australia www.expedia.com.au 6.38% 3
5 Expedia www.expedia.com 3.66% 5
6 Jetabroad www.jetabroad.com 3.22% 6
7 Airfares Flights Australia www.airfaresflights.com.au 2.74% 7
8 Best Flights www.bestflights.com.au 2.68% 8
9 ZUJI Australia www.zuji.com 2.29% 9
10 travel.com.au www.travel.com.au 1.95% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.95% 1
2 TripAdvisor www.tripadvisor.com 4.34% 2
3 Stayz www.stayz.com.au 2.86% 4
4 Booking.com www.booking.com 2.77% 3
5 HotelClub www.hotelclub.com 1.56% 5
6 Totaltravel.com www.totaltravel.com 1.36% 8
7 ExplorOz - 4WD Australia www.exploroz.com 1.36% 7
8 Australian Explorer www.australianexplorer.com 1.12% 10
9 Ski.com.au www.ski.com.au 1.05% -
10 check-in.com.au www.check-in.com.au 1.05% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Virgin Blue www.virginblue.com.au 22.14% 2
2 Qantas Airways www.qantas.com.au 19.98% 1
3 Jetstar www.jetstar.com 17.60% 3
4 Tiger Airways www.tigerairways.com 9.13% 4
5 AirAsia www.airasia.com 5.57% 5
6 Singapore Airlines www.singaporeair.com 2.51% 6
7 Emirates www.emirates.com 2.46% 7
8 Vaustralia www.vaustralia.com.au 2.29% 9
9 Air New Zealand www.airnz.co.nz 1.71% 8
10 Air New Zealand - Australia www.airnz.com.au 1.70% 10
Search Terms
Rank Search Term Percentage of Search Percentage Paid Percentage Organic Previous Position
1 google maps 1.55% 0.08% 99.92% 1
2 jetstar 1.10% 0.09% 99.91% 2
3 virgin blue 1.09% 12.23% 87.77% 3
4 webjet 0.93% 0.08% 99.92% 4
5 qantas 0.89% 14.16% 85.84% 5
6 wotif 0.68% 0.04% 99.96% 7
7 maps 0.62% 0.12% 99.88% 6
8 flight centre 0.58% 53.86% 46.14% 8
9 tiger airways 0.49% 4.09% 95.91% 10
10 whereis 0.43% 0.00% 100.00% -
NB: Data courtesy of Experian Hitwise
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