Eurostar launched a “social media platform” a few weeks ago as part of a wider campaign called Explore Europe, aimed at showing off other destinations around the continent.
The European high-speed rail operator reckons the new system, Europe by Eurostar, encourages people to travel around Europe and book their own get-aways.
“Visitors will have the option to post online their comments and tips once they’ve returned from their trip,” Eurostar says.
There is also the now obligatory use of “influential bloggers” to write guests post on the platform, “sharing experiences from their visits to Europe.”
The reality is slightly different. Eurostar has simply integrated destination content from a previous platform and thrown in a handy map to find destinations in France and other countries the operators services.
The “social media platform” element is allowing users to leaves comments or tips against other articles and find out how to follow on Twitter and Facebook.
Needless to say, Eurostar’s Facebook page is where the action and engagement is taking place, not on Europe by Eurostar.
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