Most popular travel websites in Australia for the week ending Sept 4 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 13.51% 1
2 Flight Centre www.flightcentre.com.au 8.81% 2
3 Expedia Australia www.expedia.com.au 6.77% 4
4 Lastminute.com.au www.au.lastminute.com 6.06% 3
5 Expedia www.expedia.com 3.82% 5
6 Jetabroad www.jetabroad.com 3.35% 6
7 Cruise About www.cruiseabout.com.au 3.23% -
8 Airfares Flights Australia www.airfaresflights.com.au 2.73% 7
9 Best Flights www.bestflights.com.au 2.73% 8
10 ZUJI Australia www.zuji.com 2.42% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.50% 1
2 TripAdvisor www.tripadvisor.com 4.13% 2
3 Stayz www.stayz.com.au 2.83% 3
4 Booking.com www.booking.com 2.63% 4
5 Hilton HHonors www.hiltonhhonors.com 2.05% -
6 Totaltravel.com www.totaltravel.com 1.46% 6
7 HotelClub www.hotelclub.com 1.41% 5
8 ExplorOz - 4WD Australia www.exploroz.com 1.35% 7
9 ninemsn Travel travel.ninemsn.com.au 1.23% -
10 Australian Explorer www.australianexplorer.com 1.17% 8
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas Airways www.qantas.com.au 20.62% 1
2 Virgin Blue www.virginblue.com.au 20.48% 2
3 Jetstar www.jetstar.com 17.88% 3
4 Tiger Airways www.tigerairways.com 9.13% 4
5 AirAsia www.airasia.com 5.54% 5
6 Singapore Airlines www.singaporeair.com 2.61% 6
7 Emirates www.emirates.com 2.46% 7
8 Vaustralia www.vaustralia.com.au 2.10% 8
9 Air New Zealand www.airnz.co.nz 1.67% 9
10 Malaysia Airlines www.malaysiaairlines.com 1.59% -
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.48% 0.04% 99.96% 1
2 jetstar 1.13% 0.05% 99.95% 2
3 virgin blue 1.11% 17.55% 82.45% 3
4 qantas 0.91% 12.88% 87.12% 5
5 webjet 0.90% 0.03% 99.97% 4
6 wotif 0.62% 0.07% 99.93% 6
7 flight centre 0.62% 50.05% 49.95% 8
8 maps 0.58% 0.10% 99.90% 7
9 tiger airways 0.47% 3.99% 96.01% 9
10 jetstar.com.au 0.40% 0.39% 99.61% -
NB: Data courtesy of Experian Hitwise
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