Most popular travel websites in the US for the week ending Sept 4 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 16.28% 1
2 priceline.com www.priceline.com 8.75% 2
3 Travelocity www.travelocity.com 7.68% 4
4 Orbitz www.orbitz.com 7.01% 5
5 Hotwire www.hotwire.com 5.57% 6
6 Yahoo! Travel travel.yahoo.com 5.55% 3
7 CheapOair.com www.cheapoair.com 4.78% 7
8 Cheap Tickets www.cheaptickets.com 3.25% 8
9 Kayak www.kayak.com 3.00% 9
10 Travelzoo www.travelzoo.com 2.81% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 6.69% 1
2 Hotels.com www.hotels.com 3.27% 2
3 InterContinental Hotels Group www.ichotelsgroup.com 2.34% 4
4 Marriott International www.marriott.com 2.22% 3
5 Carnival Cruise Lines www.carnival.com 1.47% 5
6 Hilton Hotels Online www.hilton.com 1.46% 6
7 Choice Hotels International www.choicehotels.com 1.32% 10
8 Vacation Rentals by Owner www.vrbo.com 1.27% 7
9 Walt Disney World disneyworld.disney.go.com 1.26% 8
10 Harrah's Casino Hotels www.harrahs.com 1.24% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 20.74% 1
2 Delta Air Lines www.delta.com 13.31% 2
3 American Airlines www.aa.com 10.47% 3
4 JetBlue Airways www.jetblue.com 7.55% 4
5 Continental Airlines www.continental.com 5.89% 6
6 United Airlines www.united.com 5.67% 5
7 AirTran Airways www.airtran.com 5.30% 7
8 US Airways www.usairways.com 5.21% 8
9 Alaska Airlines and Horizon Air www.alaskaair.com 3.49% 9
10 Allegiant Air www.allegiantair.com 2.91% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 3.77% 2.51% 97.49% 1
2 google maps 1.37% 5.70% 94.30% 2
3 mapquest driving directions 1.28% 5.47% 94.53% 3
4 maps 0.92% 6.80% 93.20% 4
5 southwest airlines 0.67% 5.54% 94.46% 5
6 google earth 0.63% 6.24% 93.76% 6
7 map quest 0.63% 1.55% 98.45% 7
8 expedia 0.49% 10.84% 89.16% 8
9 delta airlines 0.46% 7.41% 92.59% 9
10 travelocity 0.44% 11.34% 88.66% 10
NB: Data courtesy of Experian Hitwise
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Why I never see in these reports booking.com?
BR, Aleksey
@aleksey – booking.com is not a US site, thus why it is not included in the US reports.
@Kevin: Yes, indeed, I did not look there =)
I’m still amazed at the number of people that search for Mapquest. I think I stopped using Mapquest as soon as Google Maps came out in 2005.
I wonder if there is a particular reason why destinations and accommodations are grouped together rather than listed separately…