Life as a startup means you can try anything – and often will do absolutely anything – to get attention, even if it means risking a well-heeled marketing pro recoiling in horror in years to come.
So while the likes of Priceline will enlist the services of William Shatner to spearhead its high-profile marketing campaign, Australia-based budget and networking site Brokepacker is making good use of its, err, own marketing money.
[Brokepackers's TLabs Showcase]
With an enormous tongue planted firmly in an equally large cheek, parody of a truly horrendous boy band classic appears to be the only way to go…
httpv://www.youtube.com/watch?v=jpLS9CMWb0M
The original version, by East 17, clearly illustrates where some of the moves originate.
Yes, that is painful to listen to BUT, and this is a big BUT, I can see the potential appeal for twenty something couchsurfers. I am guessing they know their demographic, cause I sure as heck don’t.
My sincerest apologies to anyone who went through the agony of listening to us sing. While I cannot promise we won’t do it again… I will promise that (one day) we will be a better booking engine for independent backpackers than we are early nineties boy-band cover artists