Most popular US travel websites – October 9 2010

October 14, 2010 By 1 Comment

Most popular travel websites in the US for the week ending October 9 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com14.79%1
2priceline.comwww.priceline.com9.09%3
3Orbitzwww.orbitz.com7.20%5
4Travelocitywww.travelocity.com7.02%4
5Yahoo! Traveltravel.yahoo.com5.84%2
6CheapOair.comwww.cheapoair.com5.02%6
7Hotwirewww.hotwire.com4.67%7
8Kayakwww.kayak.com3.53%9
9Cheap Ticketswww.cheaptickets.com3.39%10
10Bing Travelwww.bing.com/travel3.28%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.17%1
2Marriott Internationalwww.marriott.com2.88%3
3Hotels.comwww.hotels.com2.51%2
4InterContinental Hotels Groupwww.ichotelsgroup.com2.50%4
5Hilton Hotels Onlinewww.hilton.com1.85%7
6Carnival Cruise Lineswww.carnival.com1.52%5
7Walt Disney Worlddisneyworld.disney.go.com1.43%6
8Choice Hotels Internationalwww.choicehotels.com1.32%8
9Harrah's Casino Hotelswww.harrahs.com1.17%9
10National Park Servicewww.nps.gov1.13%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.30%1
2Delta Air Lineswww.delta.com12.45%2
3American Airlineswww.aa.com10.20%3
4JetBlue Airwayswww.jetblue.com8.69%4
5Continental Airlineswww.continental.com6.73%5
6United Airlineswww.united.com5.48%7
7AirTran Airwayswww.airtran.com5.33%6
8US Airwayswww.usairways.com5.27%8
9Spirit Airlineswww.spiritair.com3.31%10
10Allegiant Airwww.allegiantair.com3.19%-

Travel search terms

RankSearch TermsPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.96%8.93%91.07%1
2google maps1.45%10.97%88.03%2
3mapquest driving directions1.19%12.59%77.41%3
4southwest airlines0.93%12.69%77.31%5
5maps0.80%12.20%77.80%4
6google earth0.75%12.28%77.72%6
7map quest0.59%7.31%92.59%7
8delta airlines0.50%18.52%81.48%9
9expedia0.50%20.59%79.41%8
10travelocity0.43%25.49%74.51%-

NB: Data courtesy of Experian Hitwise

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