Google declares its 25 best uses of YouTube by travel companies

November 25, 2010 By 3 Comments

Not often you hear Google talk about its favourite X, Y or Z. It is, typically, far too sensible to favour one company over another.

Nevertheless, very interesting to hear today at the Bigmouthmedia Travel Summit in London some of the best uses of web video by travel companies, selected by head of YouTube and display at Google UK, Dara Nasr.

But the headline is misleading. As Nasr says: “I’d like to give you 25 brilliant examples, but there aren’t.”

Maybe this says a lot about the creative prowess of travel companies, or the advertising and marketing agencies that they work with.

However, here are the four examples which Nasr did manage to find, all non-transactional in nature.

1. Air Zealand and the All Blacks combine for an air safety clip

httpv://www.youtube.com/watch?v=9f1awn9vBZE

2. GermanWings pokes fun at EasyJet

httpv://www.youtube.com/watch?v=kwM8bQ7Sk-A

3. Willie Walsh chats about the British Airways strike

httpv://www.youtube.com/watch?v=iUbgbMCgsoY

4. Disney aggregates family videos

httpv://www.youtube.com/watch?v=A_QA0uC2U0Y

However, Nasr identifies a few other examples on YouTube (all non-travel) which clearly, he feels, travel brands could learn from (at least when it comes of imagination)…

1. A hunter shoots a bear

httpv://www.youtube.com/watch?v=4ba1BqJ4S2M

2. Alan Partridge and Fosters beer

httpv://www.youtube.com/watch?v=6UmYOmTG3B0

3. Old Spice rebranding

httpv://www.youtube.com/watch?v=owGykVbfgUE

Related posts:

  1. American Airlines tests YouTube as a business to business channel
  2. Seven of the best travel viral videos of all time
  3. Most popular new travel videos on YouTube and Vimeo in 2009
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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  1. Tweets that mention Google declares its 25 best uses of YouTube by travel companies [Tnooz] #bmmtravel -- Topsy.com says:
    November 25, 2010 at 12:18 pm

    [...] This post was mentioned on Twitter by Catherine Pryce, Nuttakorn, ACE, James Craven, Kevin May and others. Kevin May said: Google declares its 25 best uses of YouTube by travel companies http://bit.ly/efUvg9 [Tnooz] #bmmtravel [...]

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  2. Google picks top 25 video campaigns in the travel industry says:
    November 28, 2010 at 8:16 am

    [...] is a great post on tnooz where it details Googles selection of the top 25 YouTube campaigns in the travel sector.  YouTube [...]

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  3. Air New Zealand shows how to spruce up YouTube channel pages | Tnooz says:
    December 12, 2010 at 5:37 am

    [...] New Zealand was recently singled out by Google as one of very few travel brands to have made good use video via [...]

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