Travel Ad Network buys trip planner TravelMuse

November 30, 2010 By 4 Comments

Digital media and advertising company Travel Ad Network has branched out into the world of content by buying trip planning website TravelMuse.

travelmuse

Terms of the deal were not disclosed.

The acquisition of TravelMuse marks another step in a new approach by TAN to develop beyond its traditional vertical advertising network to a wider digital media group.

It also comes just weeks after TAN secured $15 million in a C Round of funding, led by Starvest Ventures.

At the time, CEO and president Brian Silver said the proceeds of the round would go towards buying “travel sites, content and tools”, as well as increasing its technology infrastructure and the ad sales and operational staff.

TravelMuse was launched in 2008 by former-CEO and now board member Kevin Fliess. Fliess was succeeded by Russ Lemelin in October 2009.

Based in Palo Alto, California, TravelMuse itself managed to capture around $6 million in funding from the likes of Azure Capital Partners and California Technology Ventures.

Recently it has captured the attention of VisitBritain, managing to capture exclusive travel content from the UK tourism board for inclusion on its site.

Related posts:

  1. VisitBritain hands TravelMuse exclusive content for trip planning tools
  2. Executive shake-up at TravelMuse as CFO Lemelin becomes CEO
  3. gliider, TravelMuse take their squabble to Twitter
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Peter says:
    November 30, 2010 at 2:41 am

    Clicked through to the site and got a full page blocker:

    “D’oh! Your Web browser isn’t fully supported yet.”

    $6m in funding and they can’t support Chrome?

    Reply

Trackbacks

  1. Tweets that mention Travel Ad Network buys trip planner TravelMuse | Tnooz -- Topsy.com says:
    November 30, 2010 at 12:27 am

    [...] This post was mentioned on Twitter by BTCNewsFeed, rf4travel, Addison Jackson, Turisdata, Turismedia Agency and others. Turismedia Agency said: Travel Ad Network buys trip planner TravelMuse http://bit.ly/eX6GAj #travel [...]

    Reply
  2. Why Travel Ad Network bought TravelMuse assets | Tnooz says:
    December 6, 2010 at 9:18 pm

    [...] Why would Travel Ad Network, which runs a travel advertising/media network for publishers and advertisers, buy the assets of travel-inspiration site TravelMuse? [...]

    Reply
  3. Travel Ad Network in trademark dispute with Travel Spike | Tnooz says:
    July 29, 2011 at 4:32 pm

    [...] Spike alleges that TAN, which has raised $31 million in venture capital funding and acquired TravelMuse in 2010,  could be subject to substantial monetary damages, which could be trebled if a lawsuit were filed [...]

    Reply

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