NB: We asked the Tnooz Nodes to reflect on theirÂ Predictions 2010 from 12 months ago – do they have Oracle status or did something come along to derail their forecasts.
Also, what were their favourite posts of the year, on Tnooz or elsewhere, by themselves or others.
Prediction 2010 #1:
More niche travel content â€“ tours, activities, golf, vacation/villa rentals â€“ will move online in consumer-friendly form, including rich media and content, real-time availability, perhaps even transactions where appropriate.
Consumer demand will grow, which will lead to more funding and more start-ups, which may finally convince the large OTCs and GDSâ€™ that these segments are worth pursuing.
While it was true that long-tail content moved online at a pretty rapid clip, I’m not so sure about the ‘consumer-friendly’ part.
Certainly Facebook and other social media sites have been a boon for niche content, allowing suppliers and providers a fairly inexpensive way to getting their messages out.
Pegasus did make a splash in the vacation rental space with its announcement of a vacation rental switch, but the large OTCs and GDSs have generally remained on the sidelines in most niche segments.
Prediction 2010 #2:
Declining costs of technology, an increased awareness of the value of messaging standards, and the constant search by distributors for additional electronic inventory, will combine to allow small-to-medium suppliers in all segments to expose their inventory cost-effectively and competitively, increasing their market share and providing consumers with meaningful travel product choices.
If I measure the success of this prediction by the increasing enrollment of small-to-medium companies in the OpenTravel Alliance, then I win!
However, there’s a lot of frustration by the suppliers with the lack of affordable distribution channels available for content and inventory, along with the myriad of ways to connect to those channels.Â And generally these small companies don’t have the financial or intellectual resources to build their own solutions, which means the technology companies have to foot most of the bill.
Because of that, there are lots of companies floating lots of different models, with the end result being consumer confusion and no rationalization of distribution costs for suppliers.
Favourite articles of 2010:
- The problem with vacation rental websites [Tnooz]
- Four types of non-destination based search and what it means for online travel [Tnooz]
- .Net nested attributes and OpenTravel Scheme [OTA forum]