UPDATED:
Oh dear, UK regulator, Advertising Standards Authority, has come down on Travelsupermarket for the ad following complaints from travel agents.
Two agencies argued that the metasearch engine had “exaggerated the typical amount that consumers might pay” instead of directly with a travel agent.
The ASA upheld the complaint, but dismissed a further one which claimed the ad “misleadingly implied that Travelsupermarket would always be cheaper than booking directly with a travel agent”.
A Travelsupermarket official says:
“We will continue to work with the ASA on future campaigns.”
ORIGINAL STORY:
X-Factor stars Jedward and comedian Omid Djalili are to feature in a new television advertising campaign for UK metasearch site TravelSupermarket.
Jedward, known for creating a large and global cult following (despite, some might say, not exactly having the talents of other popular performers in modern pop culture), are seen in the ad talking to Djalili about how they booked their latest trip.
Djalili is a long time collaborator, having appeared in ads for parent-company MoneySupermarket in recent years.
Beware of the opening segment as Djalili reveals his swimsuit…
httpv://www.youtube.com/watch?v=bQom-lxj79M
thats ducking amazing!! i love jedward and think were going to see there faces on our tv screens alot more often soon! yayy
haha this is brilliant! <3
love it!
OMG amazing john face when Djalili is talking to him about travelsupermarket so sexy plus john dont leave if u do come live with me
but iv been waiting forever for this ad so worth it
AND his little spazzy fit at edward OMG funny sweet and sexy
and edwards face when john leaves CLASSIC
it’ll go down well with the kids.