Top travel websites in the US – January 22 2011

January 25, 2011 By Leave a Comment

new york site data5

Most popular travel websites in the US for the week ending January 22 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.34%1
2Yahoo! Traveltravel.yahoo.com8.95%5
3priceline.comwww.priceline.com8.07%2
4Travelocitywww.travelocity.com7.47%3
5Orbitzwww.orbitz.com5.78%4
6Hotwirewww.hotwire.com4.47%6
7CheapOair.comwww.cheapoair.com4.10%7
8Kayakwww.kayak.com3.81%8
9Bing Travelwww.bing.com/travel2.93%9
10Cheap Ticketswww.cheaptickets.com2.62%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.02%1
2Hotels.comwww.hotels.com2.45%3
3Marriott Internationalwww.marriott.com2.40%2
4Carnival Cruise Lineswww.carnival.com2.08%4
5Vacation Rentals by Ownerwww.vrbo.com1.83%8
6Hilton Hotels Onlinewww.hilton.com1.78%7
7Walt Disney Worlddisneyworld.disney.go.com1.76%5
8InterContinental Hotels Groupwww.ichotelsgroup.com1.68%6
9BookIt.comwww.bookit.com1.35%9
10Royal Caribbean Internationalwww.royalcaribbean.com1.21%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.76%1
2Delta Air Lineswww.delta.com12.00%2
3American Airlineswww.aa.com10.42%3
4JetBlue Airwayswww.jetblue.com9.47%4
5Continental Airlineswww.continental.com6.50%5
6US Airwayswww.usairways.com5.23%6
7AirTran Airwayswww.airtran.com5.07%7
8United Airlineswww.united.com5.03%8
9Allegiant Airwww.allegiantair.com3.69%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.52%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.31%15.45%84.55%1
2google maps1.48%4.34%95.66%2
3mapquest driving directions1.09%38.36%61.64%4
4southwest airlines1.05%4.98%95.02%3
5maps0.81%9.50%90.50%5
6expedia0.58%36.11%63.89%6
7google earth0.56%19.09%80.91%7
8map quest0.51%13.77%86.23%9
9travelocity0.49%35.44%64.56%8
10cheap flights0.46%55.70%44.30%-

NB: Data courtesy of Experian Hitwise

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