Top travel websites in the US – February 5 2011

February 7, 2011 By Leave a Comment

new york site data5

Most popular travel websites in the US for the week ending February 5 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com14.33%1
2priceline.comwww.priceline.com8.93%2
3Travelocitywww.travelocity.com7.71%4
4Orbitzwww.orbitz.com6.69%5
5Hotwirewww.hotwire.com4.85%6
6CheapOair.comwww.cheapoair.com4.64%7
7Yahoo! Traveltravel.yahoo.com4.43%3
8Kayakwww.kayak.com3.78%8
9Cheap Ticketswww.cheaptickets.com3.01%9
10bookingbuddywww.bookingbuddy.com2.62%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.25%1
2Marriott Internationalwww.marriott.com2.63%3
3Hotels.comwww.hotels.com2.55%2
4Vacation Rentals by Ownerwww.vrbo.com1.82%5
5Carnival Cruise Lineswww.carnival.com1.80%4
6InterContinental Hotels Groupwww.ichotelsgroup.com1.79%8
7Hilton Hotels Onlinewww.hilton.com1.74%6
8Walt Disney Worlddisneyworld.disney.go.com1.67%7
9BookIt.comwww.bookit.com1.43%9
10Harrah's Casino Hotelswww.harrahs.com1.11%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.63%1
2Delta Air Lineswww.delta.com12.47%2
3American Airlineswww.aa.com11.39%3
4JetBlue Airwayswww.jetblue.com8.05%4
5Continental Airlineswww.continental.com7.13%5
6US Airwayswww.usairways.com5.47%6
7United Airlineswww.united.com5.35%7
8AirTran Airwayswww.airtran.com5.13%8
9Allegiant Airwww.allegiantair.com3.45%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.40%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.15%14.26%85.74%1
2google maps1.38%10.95%89.05%2
3southwest airlines1.04%2.46%97.54%4
4mapquest driving directions0.82%29.83%70.17%3
5maps0.77%7.89%92.11%5
6google earth0.55%24.72%75.28%7
7expedia0.54%34.66%65.24%6
8map quest0.48%11.66%88.34%9
9cheap flights0.47%56.57%43.43%10
10travelocity0.47%36.13%63.87%8

NB: Data courtesy of Experian Hitwise

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