Priceline’s creative team must believe in continuity because it is bringing back The Priceline Negotiator-themed ads with new spots for the fifth consecutive year.
The campaign, developed by Butler, Shine, Stern & Partners, has its TV and online components, of course.
One of the hotel-oriented TV ads, which began airing on national broadcast and cable channels, serves up actorÂ William Shatner in his 13th year as Priceline celebrity spokesman, features the return of the Big Deal character and debuts a Department of Negotiation [which might remind some of HomeAway's Ministry of Detourism pitch].
Here’s the aforementioned Priceline spot:
And, a second Priceline commercial emphasizes its Name Your Own Price bidding service, but doesn’t mention hotels specifically as it features Shatner, actress Sacheen Padilla and a cameo appearance by UCLA and NBA basketball legend Kareem Abdul-Jabbar.
The campaign tagline is: “Priceline.com — No one deals like we do.”
Here’s the second commercial:
Advertisements such as The Negotiator series seem to resonate with the public. Frontier Airlines generated a lot of brand recognition with its ongoing critter-ads series:
Meanwhile, Priceline declined to divulge any financial details of its current ad blitz.