Top travel websites in the US – February 12 2011

February 15, 2011 By Leave a Comment

new york site data5

Most popular travel websites in the US for the week ending February 12 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.89%1
2priceline.comwww.priceline.com9.06%2
3Travelocitywww.travelocity.com7.87%3
4Orbitzwww.orbitz.com6.58%4
5Yahoo! Traveltravel.yahoo.com5.99%7
6Hotwirewww.hotwire.com4.88%5
7CheapOair.comwww.cheapoair.com4.53%6
8Kayakwww.kayak.com3.63%8
9Bing Travelwww.bing.com/travel3.23%-
10Cheap Ticketswww.cheaptickets.com2.89%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.24%1
2Hotels.comwww.hotels.com2.76%3
3Marriott Internationalwww.marriott.com2.69%2
4Carnival Cruise Lineswww.carnival.com2.16%5
5InterContinental Hotels Groupwww.ichotelsgroup.com2.02%6
6Hilton Hotels Onlinewww.hilton.com1.87%7
7Vacation Rentals by Ownerwww.vrbo.com1.78%4
8Walt Disney Worlddisneyworld.disney.go.com1.66%8
9BookIt.comwww.bookit.com1.39%9
10Royal Caribbean Internationalwww.royalcaribbean.com1.10%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com21.94%1
2Delta Air Lineswww.delta.com12.14%2
3American Airlineswww.aa.com10.70%3
4JetBlue Airwayswww.jetblue.com8.81%4
5Continental Airlineswww.continental.com6.53%5
6US Airwayswww.usairways.com5.24%6
7United Airlineswww.united.com5.00%7
8AirTran Airwayswww.airtran.com4.90%8
9Spirit Airlineswww.spiritair.com3.46%-
10Allegiant Airwww.allegiantair.com3.23%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage of OrganicPrevious Position
1mapquest3.60%13.39%86.61%1
2google maps1.45%13.70%86.30%2
3southwest airlines0.99%4.14%95.86%3
4maps0.77%6.47%93.53%5
5expedia0.58%34.28%65.72%7
6map quest0.56%11.52%88.48%8
7travelocity0.49%41.06%58.94%10
8google earth0.48%21.92%78.08%6
9cheap flights0.47%58.17%41.83%9
10american airlines0.45%3.78%96.22%-

NB: Data courtesy of Experian Hitwise

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