A travel fusion of mobile, QR codes, location, social and CRM

February 24, 2011 By 2 Comments

Telcoms are starting to properly understand the opportunities ahead when they marry technology with the needs of consumers and the travel industry.

Alcatel-Lucent, for example, is creating a new platform to help enterprises and developers make sense of the ongoing fragmentation of the mobile ecosystem.

The idea is that an organisation can use the technology to allow mobile apps to easily access remote APIs from a number of disparate sources.

A-LU recently acquired companies like ProgrammableWeb (a well known directory of APIs) and OpenPlug (a write-once, deploy everywhere SDK), and partnered with the DeviceAnywhere mobile testing tool.

In a travel scenario, the platform is used by an airline application to access and mesh up trip data, the air miles platform, the airline’s CRM, restaurant coupons, social data and the mobile carrier’s APIs.

One sample scenario shows how an airline can request the user to send immediate satisfaction feedback upon landing (when detected at destination by the operator location API), incentivize the submission with a gift in miles, and submit the data to the CRM system – in this case, A-LU’s owned Genesys.

The CRM system then runs rules based on the traveler profile and can take actions such as sending ground staff to help the traveller or creating a very specific map of where customer satisfaction is being hit.

Another scenario shows a contextual map where users can see who of their connections is in the area, and any available restaurant coupons.

Meanwhile, not forgetting the current enthusiasm for everything Groupon and local deals, coupons in the form of QR codes can be redeemed at the restaurant thanks to scanning technology provided by Codilink.

Looks like mobile, travel technology and second-guessing the requirements of the modern consumer are coming together in some innovative and useful ways.

Here is a clip:

httpv://www.youtube.com/watch?v=eIF8FHb6874

Related posts:

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  3. Location-based social network to integrate Travel Channel dining content
Filed Under: TLabs Tagged With: , , , , , ,
Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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