Behold the QR code hotel

March 19, 2011 By 8 Comments

This might be an 1 April-type story – but it isn’t April Fool’s Day and this is a story about Dubai, so anything is possible when it comes to hotels in the Middle Eastern state.

qr hotel2

Austrian architects Soehne & Partner has created Code Unique, a new hotel complex in the Dubai Studio City district built – you guessed it – with the QR code running throughout the design and ambience of the property.

Just conceptual at this stage, but given the UAE’s desire to push the boundaries of building design and construction it could indeed eventually make its way into real life, Soehne has used the visual appearance of the QR code for the exterior design as well its block-like form for the dimensions and physical construction.

There are probably no other words that can be used to describe better what Soehne has in mind, so only images will do:

qr hotel3

qr hotel1

qr hotel4

qr hotel5

qr hotel6

Perhaps in a different age, say in the 1980s and before Dubai’s meteoric growth, a hotel based on the Rubik Cube might well have been a possibility, too.

NB: Images from Soehne & Partners.

Related posts:

  1. Behold the human-free, fully-automated hotel stay
  2. ITA Software undertakes puzzling recruitment drive with QR Code
  3. Time lapse video of hotel built in just six days in China
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. RobertKCole says:
    March 20, 2011 at 6:42 pm

    I have a feeling that the ultimate outcome for this project will be the architectural equivalent of a 404 Page…

    Reply
  2. Tim says:
    March 20, 2011 at 8:53 pm

    if you take a photo of the hotel using a QR reader – does it return an image of the Fonz jumping a shark on water skis?

    Reply
  3. Mara says:
    May 14, 2011 at 6:32 am

    So cute :)

    Reply

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