Understanding what to measure with Facebook [VIDEO]

Thousands of travel companies, organizations and destinations use Facebook as a major part of their social media marketing strategy.

But are all of these likes and wall posts leading to conversions or falling on deaf ears?

Based upon a recent presentation I put together, Measuring the Impact of Facebook, this video examines the ubiquitous Facebook fan, reviews measurement techniques and presents a few solid tips for any FB marketer.

Take your Facebook marketing strategy beyond the simple “like” count and truly understand the why and how behind your Fan Page presence.

Fans are great, but they are certainly not the only – or best – metric to gauge Facebook success. The answer is a combination of multiple metrics in conjunction with an understanding of strategic goals.

Facebook has undoubtedly altered the way we approach our potential visitors and consumers, but do you understand how to measure that impact?

Watch, learn and find out where to start.