Top travel websites in the UK – April 23 2011

April 26, 2011 By 10 Comments

london eye

Most popular travel websites in the UK for the week ending April 23 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk7.46%2
2Expedia.co.ukwww.expedia.co.uk7.38%1
3Thomas Cookwww.thomascook.com5.69%3
4Lastminute.comwww.lastminute.com5.36%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.81%5
6Travelzoo UKwww.travelzoo.com/uk3.04%6
7Yahoo! UK & Ireland Traveluk.travel.yahoo.com2.77%7
8travelsupermarket.comwww.travelsupermarket.com2.70%8
9skyscannerwww.skyscanner.net2.47%-
10Cheapflights.co.ukwww.cheapflights.co.uk2.41%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.co.uk9.50%1
2Booking.comwww.booking.com5.49%2
3LateRooms.comwww.laterooms.com3.36%4
4TripAdvisorwww.tripadvisor.com3.35%3
5Travelodge UKwww.travelodge.co.uk2.16%5
6Premier Innwww.premierinn.com1.68%6
7ukcampsite.co.ukwww.ukcampsite.co.uk1.41%8
8The National Trustwww.nationaltrust.org.uk1.33%-
9Hotels.comwww.hotels.com1.29%7
10InterContinental Hotels Groupwww.ichotelsgroup.com1.03%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com21.10%1
2Ryanairwww.ryanair.com16.76%2
3British Airwayswww.britishairways.com9.51%3
4Flybewww.flybe.com5.16%4
5Jet2.comwww.jet2.com4.84%5
6Monarch.co.ukwww.monarch.co.uk4.09%6
7Virgin atlanticwww.virgin-atlantic.com3.89%8
8bmibabywww.bmibaby.com2.95%7
9Thomson Airwaysflights.thomson.co.uk2.88%9
10flythomascook.comwww.flythomascook.com1.92%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.08%0.40%99.60%1
2easyjet0.64%63.28%36.72%2
3ryanair0.63%1.72%98.28%3
4national rail0.62%0.59%99.41%6
5aa route planner0.60%0.39%99.61%4
6tfl0.55%0.07%99.93%7
7thomas cook0.52%6.07%93.93%5
8train times0.51%12.07%87.93%8
9maps0.42%0.64%99.36%-
10trainline0.39%46.04%53.96%9

NB: Data courtesy of Experian Hitwise

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Comments

  1. Holiday Homes says:
    April 26, 2011 at 9:23 am

    It is nice to see we are nowhere on the list, but will probably make it next year.

    Reply
  2. LakeDistrictGuy says:
    April 26, 2011 at 4:56 pm

    Interesting read. Maybe one day my site will make it onto the list ;-)
    Thanks for sharing!

    Reply
  3. T.S. says:
    April 26, 2011 at 6:49 pm

    Virgin Atlantic is one of the better travel options — better customer service in general.

    Reply

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