How airlines use Twitter – April 2011 [infographic]

May 9, 2011 By 5 Comments

TAM in Brazil is the newly crowned most prolific airline on Twitter but is not the most engaging, according to to data from Eezeer for April 2011.

The new monthly report (launched last month with data for March 2011) on the activity on social networks by airlines from around the world saw TAM increase the number of tweets it sends soar by 900 from 1,819 in March 2011 to 2,795 in April.

Delta, meanwhile, continues to be airline mentioned most frequently on Twitter, attracting around 17,700 tweets in the month, a jump of almost 2,000 on March.

Other nuggets of information in the latest infographic reveal just 27 airlines around the world produce 80% of tweets relating to airlines around the world.

And if anyone is still wondering what consumers are saying about airlines on Twitter, safe to say that just 15% are discussing subjects other than customer service.

See below:

eezeer april 2011

NB: The airlines on Twitter report is produced in association with Simpliflying.

Related posts:

  1. How airlines use Twitter [infographic]
  2. American Airlines launches social-media website, airlines have Twitter issues
  3. Twitter CEO rejoices — bags finally arrive from United Airlines 42 hours late
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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