Most popular travel websites in the UK for the week ending May 7 2011:
Agencies
Rank Websites Domain Visits Share Previous Position
1 Thomson www.thomson.co.uk 8.19% 1
2 Expedia.co.uk www.expedia.co.uk 7.22% 2
3 Thomas Cook www.thomascook.com 6.31% 3
4 Lastminute.com www.lastminute.com 4.34% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.49% 5
6 First Choice www.firstchoice.co.uk 2.75% 10
7 travelsupermarket.com www.travelsupermarket.com 2.66% 7
8 Travelzoo UK www.travelzoo.com/uk 2.62% 6
9 skyscanner www.skyscanner.net 2.51% 9
10 Cheapflights.co.uk www.cheapflights.co.uk 2.38% 8
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.co.uk 10.34% 1
2 Booking.com www.booking.com 5.91% 2
3 TripAdvisor www.tripadvisor.com 3.48% 3
4 LateRooms.com www.laterooms.com 3.28% 4
5 Travelodge UK www.travelodge.co.uk 2.23% 5
6 Premier Inn www.premierinn.com 1.85% 6
7 Hotels.com www.hotels.com 1.40% 9
8 ukcampsite.co.uk www.ukcampsite.co.uk 1.29% 7
9 InterContinental Hotels Group www.ichotelsgroup.com 1.12% -
10 Owners Direct www.ownersdirect.co.uk 1.04% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 21.52% 1
2 Ryanair www.ryanair.com 16.10% 2
3 British Airways www.britishairways.com 9.41% 3
4 Jet2.com www.jet2.com 5.00% 5
5 Flybe www.flybe.com 4.80% 4
6 Virgin atlantic www.virgin-atlantic.com 4.34% 6
7 Monarch.co.uk www.monarch.co.uk 4.23% 7
8 bmibaby www.bmibaby.com 3.23% 9
9 Thomson Airways flights.thomson.co.uk 3.17% 8
10 flythomascook.com www.flythomascook.com 1.94% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.04% 1.14% 98.86% 1
2 easyjet 0.71% 41.08% 58.92% 2
3 ryanair 0.67% 1.32% 98.68% 3
4 thomas cook 0.64% 5.26% 94.74% 7
5 aa route planner 0.58% 0.44% 99.56% 5
6 national rail 0.51% 0.52% 99.48% 4
7 tfl 0.48% 0.02% 99.98% 6
8 thomson 0.47% 0.54% 99.46% 9
9 train times 0.42% 13.05% 86.95% 8
10 trip advisor 0.40% 48.76% 51.24% -
NB: Data courtesy of Experian Hitwise
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