Returns to the top travel websites in Australia for Travelzoo and ExplorOz after a brief foray out the leading ten services in the country.
The pair have unseated EscapeTravel and NineMSNTravel respectively.
Qantas has also extended its lead over Jetstar, after the national carrier took the prize spot last week. Qantas now has a 6% headstart over its rival.
Most popular travel websites in Australia for the week ending June 25 2011:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 13.16% 1
2 Flight Centre www.flightcentre.com.au 9.53% 2
3 Expedia Australia www.expedia.com.au 8.89% 3
4 Lastminute.com.au www.lastminute.com.au 5.08% 4
5 Best Flights www.bestflights.com.au 3.99% 6
6 Jetabroad www.jetabroad.com 2.88% 7
7 Expedia www.expedia.com 2.87% 5
8 Airfares Flights Australia www.airfaresflights.com.au 2.61% 9
9 ZUJI Australia www.zuji.com 2.60% 8
10 Travelzoo Australia www.travelzoo.com/au 1.68% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.79% 1
2 TripAdvisor www.tripadvisor.com 5.13% 2
3 Booking.com www.booking.com 3.24% 3
4 Stayz www.stayz.com.au 2.60% 4
5 TripAdvisor - Australia www.tripadvisor.com.au 1.93% 5
6 Totaltravel.com www.totaltravel.com 1.60% 6
7 Hotels.com www.hotels.com 1.44% 7
8 HotelClub www.hotelclub.com 1.36% 9
9 Adrenalin www.adrenalin.com.au 1.24% 8
10 ExplorOz.com www.exploroz.com 1.24% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 24.79% 1
2 Jetstar www.jetstar.com 18.73% 2
3 Virgin Australia www.virginaustralia.com 15.82% 3
4 Tiger Airways www.tigerairways.com 7.27% 4
5 AirAsia www.airasia.com 4.03% 5
6 Emirates www.emirates.com 2.95% 6
7 Singapore Airlines www.singaporeair.com 2.59% 7
8 Air New Zealand - Australia www.airnz.com.au 2.00% 9
9 Air New Zealand www.airnz.co.nz 1.71% 10
10 Malaysia Airlines www.malaysiaairlines.com 1.59% 8
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 jetstar 1.62% 0.77% 99.23% 1
2 google maps 1.47% 0.14% 99.86% 2
3 qantas 1.03% 0.85% 99.15% 3
4 webjet 0.86% 0.09% 99.91% 5
5 virgin blue 0.83% 57.79% 42.21% 4
6 maps 0.55% 0.09% 99.91% 7
7 wotif 0.52% 0.10% 99.90% 9
8 flight centre 0.52% 65.64% 34.36% 6
9 tiger airways 0.51% 1.15% 98.85% 8
10 metlink 0.41% 0.10% 99.90% 10
NB: Data courtesy of Experian Hitwise
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Loving Facebook. It has enabled us to push over 120,000 impressions in June 2011 for a resort with just 53 rooms.
One of the larger hurdles we had to overcome is selling the absolute beachfront location and the gorgeous weather for most of the freezing winter months.
Mission Beach in tropical Nth QLD averages 25 degrees over winter while the rest of Australis is freezing their butts off.
Facebook makes it very easy for use to tease these frozen people with gorgeous up to the minute sunny pics of the beaches, rainforest and islands. Have a look for yourself and try not to fall in love with the place …
http://www.Facebook.com/CastawaysMissionBeach
Oops … forgot to warn you that if you ‘Like’ that FB page you will end up going in the draw to win a free 3 night stay for
yourself AND a free 3 night stay for one of YOUR FB friends. FB? We love it!
Cheers,
Paul Toogood
Castaways Resort & Spa, Mission Beach, tropical Nth QLD, Australia,
Travel zoo are good crew, have used them before. Experience Oz, top 10 by next year! …. Hopefully!