Interesting use of social media in hotels with the Radisson Edwardian chain offering guests the chance to keep their rooms for longer if they check-in on location services.
The UK-based hotel chain, with properties in London, Manchester and Heathrow Airport, will give guests an extra two hours in their room on the final day of their stay if they check-in on Facebook Places or Foursquare.
At this stage the project is just a promotion (running until the end of July 2011) but illustrates the way property owners are trying to embrace the increasingly popular trend to use location-based check-in tools to obtain discounts of extra services.
Once a guest has checked-in on either of the social networks they are then automatically given the additional time on the room if they show their mobile handset to reception staff.
The company recently started placing QR codes on its menus to give visitors detailed information about the each hotel’s restaurant.
The check-in project comes 12 months after the chain signed a partnership with digital marketing agency I-Spy, focussing in particular of social media-led initiatives.
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I like this very much as a consumer. On the business end of things, smart and simple idea to build brand awareness through social media.
What’ll they think of next? Free wifi?
Radisson hotels already give free wifi long time ago.
Free wifi already free all hotels in most big cities of Turkey.In addition they generally provide high speed.It was really suprise for me when I had to pay in London.
I don’t know if the norm is different in the UK or elsewhere, but I’ve stayed in dozens of US hotels in my life, and I always call the front desk and ask for a late checkout. I can count on one hand how many times I’ve been told no. Didn’t have to check in on Foursquare to do it.
The times I’ve been denied, the reason was that there were guests checking in, the hotel was very busy and the cleaning crew needed to get everything done without having to dance around late-checkouts. I can’t imagine Foursquare checkins will trump that.