While Nascar fans were enjoying the Coke Zero 400 Weekend at Dayt0na International Speedway over the holiday weekend, several hundred fans were piloting the new Daytona International Speedway mobile app.
The free app, developed by accesso and available on iTunes and in the Android Market, includes traffic and shuttle maps for the Speedway; GPS functionality to locate concessions stands, merchandise vendors and restrooms; Â a “build my schedule” feature to construct a customized calendar for the weekend; and a “friend finder” to keep track of your friends around the track.
A spokeswoman says the fans piloting the app this weekend signed up for the trial via the Daytona International Speedway Facebook page.
Also on the social media front, the app incorporates direct feeds from Daytona’s Twitter and Facebook accounts.
Joie Chitwood III, president of the Daytona Beach, Fla., Speedway, says feedback from this weekend’s app trial will help the Speedway fully launch the app.
Daytona International Speedway’s parent company, International Speedway Corp., plans to introduce the mobile app at other ISC tracks throughout the rest of 2011 and 2012, including at Daytona in 2012, as well.
David Ragan took first place at the Coke Zero 400 on Saturday night in Daytona Beach, Fla.