Carnival celebrates one million Facebook fans

July 4, 2011 By 1 Comment

Doubles all round in the marketing department for Carnival Cruise Lines after passing the one million fan mark for its Facebook page.

carnival facebook 1000

The cruise line made the milestone last week, four years after establishing a presence on the omnipresent social network and with recent rapid growth of consumers “liking” its fan page.

According to an independent Facebook tracking service, Carnival is adding close to 5,000 new fans every day, although it has some way to go before it reaches the heady levels of stars Eminem and Lady Gaga which have 42 million and 40 million Facebook fans respectively.

Carnival is the first cruise line to pass the one million fan barrier and one very few travel organisations to have also passed the same mark. Disney has 26 million Facebook fans, adding 22,000 new fans every day.

The company uses its fan page for a vast array of functions, such as promoting special offers, competitions, YouTube videos of its ships, polls, and trip search tools.

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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Ben says:
    July 25, 2011 at 1:46 am

    Carnival is also the largest cruise line in the world, would help to explain why they have so many Facebook fans. They also have a very loyal following, people who cruise Carnival love and will only cruise Carnival. However, 1 million fans is an accomplishment! Way to go Carnival!

    Reply

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