Expedia changes push site to top – Top New Zealand websites, July 2 2011

July 7, 2011 By 1 Comment

Sudden leap ahead for Expedia in New Zealand after overtaking rival WebJet to take spot by almost a 1.5% share of the agency category of top websites.

But not all is what it seems. Expedia.com, which normally sites mid-table in the top ten agency sites in the country, has turned south and exited from the group, presumably because marketing and redirects are now pointing to the country site.

auckland site data

Most popular travel websites in New Zealand for the week ending July 2 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz13.08%2
2Webjet New Zealandwww.webjet.co.nz11.66%1
3House of Travelwww.houseoftravel.co.nz10.68%3
4Flight Centre New Zealandwww.flightcentre.co.nz9.06%4
5Jet Abroad - NZwww.jetabroad.co.nz3.66%6
6Orbitzwww.orbitz.com2.71%7
7Kayakwww.kayak.com2.00%9
8Harvey World Travel New Zealandwww.harveyworld.co.nz1.67%-
9FareComparewww.farecompare.com1.57%10
10Ctrip.comwww.ctrip.com1.48%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1stuff.co.nz - Travelwww.stuff.co.nz/travel8.84%1
2TripAdvisorwww.tripadvisor.com5.08%3
3Wotif.comwww.wotif.com4.29%4
4Mt Ruapehuwww.mtruapehu.com3.27%6
5Booking.comwww.booking.com3.06%5
6Yahoo!xtra - Travelnz.totaltravel.yahoo.com2.48%2
7NZSki.comwww.nzski.com2.44%8
8HolidayHouses.co.nzwww.holidayhouses.co.nz2.23%7
9AA New Zealand Travel Guidewww.aatravel.co.nz1.84%9
10Travelbugwww.travelbug.co.nz1.64%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealand - grabaseatwww.grabaseat.co.nz28.85%1
2Air New Zealandwww.airnz.co.nz28.04%2
3Jetstarwww.jetstar.com12.66%3
4Qantaswww.qantas.com.au5.06%4
5My Air New Zealandwww.myairnz.co.nz3.07%6
6Virgin Australiawww.virginaustralia.com2.83%5
7AirAsiawww.airasia.com2.35%7
8Fly Pacific Bluewww.flypacificblue.com2.08%9
9Emirateswww.emirates.com2.04%8
10Singapore Airlineswww.singaporeair.com1.64%10

NB: Data courtesy of Experian Hitwise

Related posts:

  1. Auction site GrabASeat returns to the top – Top New Zealand websites, 25 June 2011
  2. Most popular New Zealand travel websites – July 10 2010
  3. Most popular New Zealand travel websites – July 3 2010
Filed Under: Data Tagged With: ,
Tnooz About Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

Trackbacks

  1. TripAdvisor beats Stuff to top spot - Top New Zealand websites, July 9 2011 | Tnooz says:
    July 13, 2011 at 5:01 pm

    [...] The user review giant has a 5% share of all traffic in the category, just ahead of Stuff, which has fallen fast from its 9% perch in the previous week. [...]

    Reply

Speak Your Mind

*