Southwest Airlines moves into second place as the global carrier with the most mentions, according to the latest report ranking activity by airlines on Twitter.
The US-based low cost carrier was mentioned in close to 12,000 tweets during June 2011, but still lags way behind rival Delta which had almost 21,000 mentions.
AirAsia hangs behind in third place with 11,000 mentions.
See below:
NB: The airlines on Twitter report is produced in association with Simpliflying.
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About Kevin MayKevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.
Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.
Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.
[...] airline wins the tweet wars for June 2011? Travel tech site Tnooz gives us a stellar infographic on the use of Twitter for major airlines in the month of June 2011. [...]
[...] airline wins the tweet wars for June 2011? Travel tech site Tnooz gives us a stellar infographic on the use of Twitter for major [...]
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Good stats but let’s not forget why Delta sends so many tweets…
They’re the only ones with real customer service reps on there 24 / 7 to specifically handle flight issues. It’s great.
Justin: Another factor to consider about the airlines — Delta and others — and their volume of incoming tweets is that not all incoming tweets are positive in nature. Far from it.
So, just because you are receiving lots of tweets doesn’t make you special.
I would bet that United Airlines was mentioned in or received a lot of tweets when they broke the guy’s guitar.
Still, it’s a metric worth knowing about.
It would be nice to know what the re-tweeting rate is of the airlines. It is probably one of the best metrics for demonstrating how interesting the tweets are that an airline is tweeting.
The most people that are following the tweets of an airline are travelers. The probably fly frequently to other countries and are always looking for a good deal on flights. The most important thing an Arline can tweet in this case are the last minute and best deals.
Just because an airline has many tweets doesn’t mean that it has a good reputation with its customers. I just think that airlines could find better information to distribute to those that listen rather than “trending information.”