FourSquare and Zozi partner to bring tours and activities to check-in fans

July 13, 2011 By Leave a Comment

With ten million users now signed up, FourSquare‘s use as a distribution platform for travel products seems to be gaining momentum, with tour and activity platform Zozi signing a deal.

zozi

The partnership comes as FourSquare extends its existing Specials programme to include deals from a range of partners, essentially deep discounts on specific products.

Zozi joins LivingSocial and three other companies working with FourSquare on the scheme.

The tour and activity deal platform will provide products to FourSquare users as they arrive in a particular location, using the Explore tab within the mobile version of the service.

The social element is kicking in, too. Suggestions for products will be streamed automatically to the handset, but also based on whether a FourSquare contact has also used a product.

Most importantly, users will be able to buy the deal direct from the app or from the main website.

Zozi CEO and founder TJ Sassani says:

“FourSquare has one of the most rapidly growing user bases on the web, and when you add that to their vision and ability to target Zozi experiences in a highly relevant and timely manner, it makes them the perfect addition to the Zozi partner family.”

Related posts:

  1. Zozi bags $7M fund as market for tours and activities deals kicks in
  2. Why there is no MOJO for tours and activities yet
  3. Gogobot to increase content with Foursquare and Facebook Places check-ins
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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