Priceline peers over shoulder of Expedia – Top US travel sites, 16 July 2011

July 20, 2011 By Leave a Comment

Priceline has narrowed the gap between it and first placed Expedia in the top ten travel websites in the US.

Expedia has just a 1.25% lead of its rival, with Priceline gaining 1% market share since last week.

Yahoo Travel lost almost 3% on the previous period, with Orbitz replacing it in third place.

new york site data5

Most popular travel websites in the US for the week ending July 16 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.16%1
2priceline.comwww.priceline.com10.58%2
3Orbitzwww.orbitz.com6.51%4
4Yahoo! Traveltravel.yahoo.com6.09%3
5Hotwirewww.hotwire.com6.01%5
6Travelocitywww.travelocity.com5.92%7
7CheapOair.comwww.cheapoair.com4.98%6
8Kayakwww.kayak.com4.46%8
9bookingbuddywww.bookingbuddy.com3.23%9
10Cheap Ticketswww.cheaptickets.com2.68%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.18%1
2Hotels.comwww.hotels.com3.54%2
3Marriott Internationalwww.marriott.com2.79%3
4InterContinental Hotels Groupwww.ichotelsgroup.com2.45%4
5Hilton Hotels Onlinewww.hilton.com2.01%5
6Vacation Rentals by Ownerwww.vrbo.com1.91%6
7Booking.comwww.booking.com1.62%7
8Choice Hotels Internationalwww.choicehotels.com1.56%8
9Carnival Cruise Lineswww.carnival.com1.46%10
10BookIt.comwww.bookit.com1.21%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.78%1
2Delta Air Lineswww.delta.com13.25%2
3American Airlineswww.aa.com9.94%3
4JetBlue Airwayswww.jetblue.com7.87%4
5Continental Airlineswww.continental.com7.07%5
6United Airlineswww.united.com5.77%7
7US Airwayswww.usairways.com5.11%6
8AirTran Airwayswww.airtran.com4.51%8
9Spirit Airlineswww.spiritair.com3.43%9
10Allegiant Airwww.allegiantair.com2.90%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.66%0.12%99.88%1
2google maps1.45%0.27%99.73%2
3maps0.83%0.19%99.81%3
4southwest airlines0.80%32.98%67.02%5
5map quest0.67%0.54%99.46%6
6expedia0.65%39.76%60.24%4
7travelocity0.52%59.73%40.27%7
8mapquest driving directions0.46%0.57%99.43%-
9google earth0.42%15.28%84.72%10
10priceline0.41%54.16%45.84%-

NB: Data couresy of Experian Hitwise

Related posts:

  1. Expedia extends lead at the top – Top Canada travel sites, July 2 2011
  2. Expedia changes push site to top – Top New Zealand websites, July 2 2011
  3. Yahoo Travel and Travelocity gain ground – Top US travel sites, 2 July 2011
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