Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers

UPDATE:

Promo video now released:

ORIGINAL:

Novel idea from a hotel on the European summer clubbing capital of Ibiza to combine guests’ obsession with Facebook and cutting edge RFID technology – using wristbands.

ushuaia beach party2

The Ushuaia Ibiza Beach Hotel positions itself as a party property, attracting clubbers and concentrating a lot of its activities around the island’s hedonistic reputation as the go-to destination for the best nightspots in Europe.

No doubt assuming that many of its guests will be heavy users of Facebook at home and when overseas, bosses have decided to make the social network an integral part of a stay at the property.

Guests will be given the option to wear a RFID tech-based wristband throughout their stay, a devise which is then synchronised to their Facebook profile.

Sensors have been installed throughout the hotel (pool, bars, restaurants, etc) so that users can swipe their wristband to upload pictures, update status and check-in using Facebook Places.

All content captured using the hotel’s swipe machines will collected on the hotel’s own Facebook page.

Guests will be encouraged to tag themselves in each of their pictures (especially large group shots from big events), to encourage the creation of a community of guests and also keep a fun record of some of the activities which take place.

Facebook Spain sales director Irene Cano says:

“We are in no doubt that this initiative will provide fantastic exposure for UshuaĂŻa as well as offering added-value and an interactive experience for guests. At Facebook, we are constantly developing our services to find synergies between the virtual and real worlds and we are excited to be collaborating with the holiday experience for the first time.”

NB: Apologies for the fruity pic, best of the bunch made available. Honest.

Comments

  1. Andrew Shepp says:

    Fruity?

    • Kevin May Kevin May says:

      @andrew – it’s a term often used to describe the use of an image or clip for seemingly no other purpose than because it has an array of beauties (male or female, of course) in it. Or a scantily clad bottom. :)

  2. Dror says:

    Hey All,
    we have been looking for similar wristbands with RFID capability for quite a while in South America but without any luck.
    Does anyone know a provider in South America or one that can send them here.
    Thanks
    Dror
    Loki Hostels
    Peru – Bolivia (and soon Argentine)

  3. Yes! who is manufacturing these wristbands.?? We would be very interested in obtaining some and we are located in south east asia

  4. Kevin May Kevin May says:

    @kevin – what’s Blogmij’s involvement then?

Trackbacks

  1. [...] Neid-Kampagne: Ein Partyhotel auf Ibiza stattet seine Gäste mit Armbändern inklusive RFID-Chip aus, die automatisiert Facebook-Updates veröffentlichen, wenn man bestimmte Dinge im Hotel unternimmt. An entsprechenden Checkin-Lesegeräten steht: “Vergiss nicht, Deine Freude neidisch zu machen.” tnooz.com [...]

  2. [...] Ibezian Hotel The Ushuaia Ibiza Beach Hotel is a place for clubbers. Guests are given the option to wear a RFID [...]

  3. [...] Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers [...]

  4. [...] Ibiza, the Ushuaia Beach party hotel and club is equipping visitors with RFID bracelets and installing sensors throughout the venue (pool, bars, restaurants, etc) so that hedonistas can swipe their wristband to upload pictures, [...]

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