Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers

July 20, 2011 By 28 Comments

UPDATE:

Promo video now released:

ORIGINAL:

Novel idea from a hotel on the European summer clubbing capital of Ibiza to combine guests’ obsession with Facebook and cutting edge RFID technology – using wristbands.

ushuaia beach party2

The Ushuaia Ibiza Beach Hotel positions itself as a party property, attracting clubbers and concentrating a lot of its activities around the island’s hedonistic reputation as the go-to destination for the best nightspots in Europe.

No doubt assuming that many of its guests will be heavy users of Facebook at home and when overseas, bosses have decided to make the social network an integral part of a stay at the property.

Guests will be given the option to wear a RFID tech-based wristband throughout their stay, a devise which is then synchronised to their Facebook profile.

Sensors have been installed throughout the hotel (pool, bars, restaurants, etc) so that users can swipe their wristband to upload pictures, update status and check-in using Facebook Places.

All content captured using the hotel’s swipe machines will collected on the hotel’s own Facebook page.

Guests will be encouraged to tag themselves in each of their pictures (especially large group shots from big events), to encourage the creation of a community of guests and also keep a fun record of some of the activities which take place.

Facebook Spain sales director Irene Cano says:

“We are in no doubt that this initiative will provide fantastic exposure for Ushuaïa as well as offering added-value and an interactive experience for guests. At Facebook, we are constantly developing our services to find synergies between the virtual and real worlds and we are excited to be collaborating with the holiday experience for the first time.”

NB: Apologies for the fruity pic, best of the bunch made available. Honest.

Related posts:

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  2. Hotel guests to get late check-outs for social media check-ins
  3. KLM uses Facebook for social media luggage tag promo
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Andrew Shepp says:
    July 20, 2011 at 9:36 am

    Fruity?

    Reply
    • Kevin May Kevin May says:
      July 20, 2011 at 9:42 am

      @andrew – it’s a term often used to describe the use of an image or clip for seemingly no other purpose than because it has an array of beauties (male or female, of course) in it. Or a scantily clad bottom. :)

      Reply
  2. Dror says:
    July 20, 2011 at 5:18 pm

    Hey All,
    we have been looking for similar wristbands with RFID capability for quite a while in South America but without any luck.
    Does anyone know a provider in South America or one that can send them here.
    Thanks
    Dror
    Loki Hostels
    Peru – Bolivia (and soon Argentine)

    Reply
  3. rolando bacoy says:
    July 20, 2011 at 10:34 pm

    Yes! who is manufacturing these wristbands.?? We would be very interested in obtaining some and we are located in south east asia

    Reply
  4. Kevin May Kevin May says:
    July 24, 2011 at 4:17 pm

    @kevin – what’s Blogmij’s involvement then?

    Reply
  5. Nick says:
    April 20, 2012 at 11:06 pm

    I’d love to have some prices too. Nsinisgalli@gmail.com

    Reply
  6. Mike says:
    July 18, 2012 at 2:23 pm

    Here’s the best video case study yet on how to use RFID to amplify social media impact from events. A program that was done with Nissan and Sports Illustrated- http://www.catchthemoment.com/CaseStudies/Pages/RFID-Sponsorship-Activation.aspx

    Reply
  7. Daniel says:
    October 29, 2012 at 10:40 pm

    Im interesting in this technology for a soon open hotel on the beach of México, i ned information about the facebook connect bracelet. if you have a information about providers in my country please contact me, thanks

    Reply

Trackbacks

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    July 21, 2011 at 6:49 am

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    July 22, 2011 at 6:03 pm

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    July 28, 2011 at 2:59 am

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    May 29, 2012 at 12:16 pm

    [...] content with arming its guests and visitors to its high profile club nights with wristbands so they can check-in automatically and share content on Facebook, Ushiaia will allow registered [...]

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