The competition between the iPad and Kindle among business travelers is fairly tight, but the iPad is expected to pull ahead, according to a survey conducted by TripIt.
The TripIt survey, which elicited more than 3,100 completed online surveys from its user base in late April and early May, found that iPad ownership among road warrior respondents was 51 percent compared with 40 percent for the Kindle.
However the relative popularity of the iPad tablet versus e-Reader may be somewhat skewed because TripIt notes that some 75 percent of survey respondents were men who were married or cohabitating.
But, the relative parity may not last long.
Some 35% of respondents indicated they intend to purchase an iPad while just 15% plan on buying a Kindle, the survey found.
When it comes to mobile devices, 96 percent of survey participants indicated they own at least one smartphone and 23 percent stated they own multiple smartphones.
And, the Blackberry, which certainly was the smartphone of choice for business travelers in a not-too-distant bygone era, has slipped to a 17% share of respondents, the survey found. The iPhone (66 percent) was the top smartphone choice, followed by Android (25 percent).
So, how do road warriors use their smartphones? Here’s the breakdown, according to the TripIt survey:
- Email (96 percent)
- Web browsing (63 percent)
- Conducting business (54 percent)
- Social networking (40 percent)
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The iPad is a great tool, but for reading books it puts off a lot of light whereas the kindle does not. I find it hard on the eyes and annoying to my neighbor when traveling on long haul overseas flights.
Considering the fact that a new Amazon tablet is due out in September and there are now tablets available or about to be released from a variety of manufacturers, iPad’s may not keep its lead in the long run.
Norm: What about the apps volume advantage that the iPad has over other tablets? That may be a huge competitive advantage, no?