Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands.
Rough guide to running combined online search-TV campaigns in travel
July 8, 2011 By 1 Comment
New OTA family secure tenth of market – Top France websites, July 2 2011
July 8, 2011 By Leave a Comment
The new European agency powerhouse of Opodo-eDreams-GoVoyages marked the end of its first official week with an 11% share of the French market.
eNett eyes huge growth as electronic payment market shifts
July 8, 2011 By 4 Comments
Travel payment system eNett is predicting a large jump in business in part following the closure of MoneyDirect but also as it embarks on an aggressive growth plan.
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Fortnighter aims to bring travel writer trip itineraries to the masses
July 8, 2011 By 3 Comments
TLabs Showcase on travel startups featuring US-based Fortnighter, a platform to create customised travel itineraries produced by travel writers.
Tiger Airways saga hits search terms – Top Australia travel websites, July 2 2011
July 7, 2011 By 1 Comment
Early signs of the impact on search trends in Australia following the grounding of aircraft belonging to Tiger Airways.
Expedia changes push site to top – Top New Zealand websites, July 2 2011
July 7, 2011 By 1 Comment
Sudden leap ahead for Expedia in New Zealand after overtaking rival WebJet to take spot by almost a 1.5% share of the agency category of top websites.
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Priceline: Ticketing milestone with American Airlines direct connect
July 7, 2011 By 3 Comments
Seldom does a company issue a press release and then refuse all comment about it, but this was the case today with Priceline’s announcement that it had reached a milestone in its 6-month-old deployment of American Airlines Direct Connect.
Gogobot introduces gaming on top of Facebook, Foursquare check-ins
July 7, 2011 By 5 Comments
Just for fun and to gain more participation, Gogobot is introducing gaming — badges, in particular — to its social travel website.
Consumers failing to let go of social media even when on holiday
July 7, 2011 By 2 Comments
Consumers can’t get enough of social media, it appears – with almost two-thirds admitting they spend at least two hours every trip sneaking away for a bit of Facebook action.
Yahoo Travel and Travelocity gain ground – Top US travel sites, 2 July 2011
July 7, 2011 By Leave a Comment
Six changes amongst the top ten US travel websites this week, with the most notable being Yahoo Travel’s move into third place ahead of Orbitz.
