Expedia clings on, others ready to pounce – Top New Zealand websites, July 30 2011

August 2, 2011 By Leave a Comment

Expedia has a minuscule lead over second placed WebJet after sweeping in to secure a significant lead last week in the leading New Zealand travel sites.

The gap between the two is just 0.03%, significantly less than the 2.5% between Expedia and second placed House of Travel last week.

auckland site data

Most popular travel websites in New Zealand for the week ending July 30 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz12.57%1
2Webjet New Zealandwww.webjet.co.nz12.54%3
3House of Travelwww.houseoftravel.co.nz10.59%2
4Flight Centre New Zealandwww.flightcentre.co.nz8.01%4
5Jet Abroad - NZwww.jetabroad.co.nz3.69%5
6Orbitzwww.orbitz.com2.99%6
7STA Travel NZwww.statravel.co.nz2.16%9
8Kayakwww.kayak.com2.05%7
9FareComparewww.farecompare.com1.57%10
10Expediawww.expedia.com1.56%8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com5.76%1
2Wotif.comwww.wotif.com4.32%2
3Mt Ruapehuwww.mtruapehu.com4.12%4
4stuff.co.nz - Travelwww.stuff.co.nz/travel3.88%3
5Booking.comwww.booking.com3.25%6
6NZSki.comwww.nzski.com2.44%10
7HolidayHouses.co.nzwww.holidayhouses.co.nz2.32%5
8AA New Zealand Travel Guidewww.aatravel.co.nz2.12%7
9Snow.co.nzwww.snow.co.nz1.83%-
10Book A Bachwww.bookabach.co.nz1.63%8

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealand - grabaseatwww.grabaseat.co.nz30.01%1
2Air New Zealandwww.airnz.co.nz29.92%2
3Jetstarwww.jetstar.com11.30%3
4My Air New Zealandwww.myairnz.co.nz3.40%4
5Qantaswww.qantas.com.au3.00%5
6Virgin Australiawww.virginaustralia.com2.90%6
7AirAsiawww.airasia.com2.63%7
8Malaysia Airlineswww.malaysiaairlines.com2.54%-
9Emirateswww.emirates.com1.99%8
10Fly Pacific Bluewww.flypacificblue.com1.82%9

NB: Data courtesy of Experian Hitwise

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