Influence of Facebook and the web social graph kicking in, as a survey finds pictures posted on the social network are having a direct impact of purchasing behaviour.
The study of 3,000 Brits by Teletext Holidays (not Facebook, incidentally) found 13% had gone on to book a trip at the same or similar destination after seeing images posted by their “friends” on the omnipresent service.
The finding was part of a wider look at influential factors when people research and book a trip, with 27% claiming they go on to book somewhere after learning about a particular destination or product.
Travellers clearly can’t escape the lure of Facebook – half claim they post pictures of a trip on their profile pages and quarter updating their status update with details about the trip while away.
Teletext Holidays marketing director Mark Bloxham says:
“Social networking sites make it easier than ever to gloat about where youâ€™ve been or where you are going.
“More people are updating their status from their sunlounger or posting photos of themselves at the airport, on the beach or next to a world famous landmark, so itâ€™s not surprising that anyone reading it wants some of the excitement for themselves.”
Unfortunately not all travellers are completely honest when they get home – with 10% admitting to stretching the truth about how fun they had on a trip when talking colleagues or friends on their return.