It’s always interesting to see how startups entering the travel industry, trying to disrupt or solve a problem, view How Things Used To Be Done.
European startup Everbread, with its Haystack airfare shopping engine, is one such company.
A year or so after hitting the headlines [TLabs Showcase - Everbread], it is ramping up its branding efforts to try and persuade the rest of theindustry how clever its technology is.
But, as with almost every startup, a cute video (or videos) helps to try and put the “problem” into perspective.
History of flight search: 1950s to 1990s:
History of flight search: 1990s to 2010:
There is obviously the “solution” one, too.
Fun!
I’m a big believer in entrepreneurial innovation and applaud Everbread’s technology, but it I would be remiss if I didn’t bring up the fact that this is not really a technology issue.
Even 30 years ago, the GDS was processing thousands of transactions a second and that has multiplied exponentially as processing power has gotten cheaper.
Given the time and money, anyone (including the GDS) can solve the technical challenges of accessing content across platforms.
Aggregating high value demand is the real issue at hand.
What is a “meta meta” and “uber” search engine example?