Low cost carrier Southwest Airlines has a cushion of almost 10% in terms of market share over its nearest rival Delta in the top ten US airline websites.
The pair, alongside American Airlines, have a combined market share of 46%, compared to the 39% share captured by the remaining seven airlines in the top ten.
Most popular travel websites in the US for the week ending August 13 2011:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 12.53% 1
2 priceline.com www.priceline.com 10.38% 2
3 Yahoo! Travel travel.yahoo.com 7.10% 4
4 Orbitz www.orbitz.com 6.79% 3
5 Travelocity www.travelocity.com 6.20% 6
6 Hotwire www.hotwire.com 5.62% 5
7 CheapOair www.cheapoair.com 4.63% 7
8 Kayak www.kayak.com 3.82% 8
9 bookingbuddy www.bookingbuddy.com 3.02% 9
10 Cheap Tickets www.cheaptickets.com 2.98% 1-
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 7.71% 1
2 Hotels.com www.hotels.com 3.47% 2
3 Marriott International www.marriott.com 2.94% 3
4 InterContinental Hotels Group www.ichotelsgroup.com 2.42% 4
5 Hilton Hotels Online www.hilton.com 2.17% 5
6 Vacation Rentals by Owner www.vrbo.com 1.79% 7
7 Booking.com www.booking.com 1.72% 6
8 Carnival Cruise Lines www.carnival.com 1.53% 9
9 Choice Hotels International www.choicehotels.com 1.46% 8
10 Walt Disney World disneyworld.disney.go.com 1.20% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 22.81% 1
2 Delta Air Lines www.delta.com 13.08% 2
3 American Airlines www.aa.com 10.19% 3
4 JetBlue Airways www.jetblue.com 7.54% 4
5 Continental Airlines www.continental.com 7.06% 5
6 US Airways www.usairways.com 5.61% 7
7 United Airlines www.united.com 5.59% 6
8 AirTran Airways www.airtran.com 4.57% 8
9 Spirit Airlines www.spiritair.com 3.46% 9
10 Alaska Airlines and Horizon Air www.alaskaair.com 3.04% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 4.23% 0.49% 99.51% 1
2 google maps 1.53% 0.46% 99.54% 2
3 maps 0.89% 0.27% 99.73% 3
4 southwest airlines 0.85% 37.05% 62.95% 4
5 map quest 0.80% 0.33% 99.67% 5
6 expedia 0.64% 41.20% 58.80% 6
7 travelocity 0.52% 50.63% 49.37% 7
8 mapquest driving directions 0.51% 0.23% 99.77% 8
9 delta airlines 0.43% 45.19% 54.81% -
10 continental airlines 0.41% 5.26% 94.74% -
NB: Data couresy of Experian Hitwise
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