TripAdvisor regains top spot – Top New Zealand websites, August 27 2011

Stuff Travel has lost its prime position to TripAdvisor in the top ten leading travel websites in New Zealand.

It is first time since the end of July this year that the user review giant has held first place in the country, although the gap is still only 0.5% market share.

auckland site data

Most popular travel websites in New Zealand for the week ending August 27 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet New Zealandwww.webjet.co.nz14.56%1
2Expedia.co.nzwww.expedia.co.nz12.89%2
3House of Travelwww.houseoftravel.co.nz9.71%3
4Flight Centre New Zealandwww.flightcentre.co.nz6.89%4
5Jet Abroad - NZwww.jetabroad.co.nz3.59%5
6Orbitzwww.orbitz.com2.83%6
7Ctrip.comwww.ctrip.com1.59%9
8FareComparewww.farecompare.com1.56%10
9Harvey World Travel New Zealandwww.harveyworld.co.nz1.54%-
10Kayakwww.kayak.com1.52%7

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com5.38%2
2stuff.co.nz - Travelwww.stuff.co.nz/travel4.62%1
3Wotif.comwww.wotif.com4.60%4
4Mt Ruapehuwww.mtruapehu.com3.51%3
5Booking.comwww.booking.com3.13%5
6AA New Zealand Travel Guidewww.aatravel.co.nz3.01%7
7HolidayHouses.co.nzwww.holidayhouses.co.nz2.79%6
8Book A Bachwww.bookabach.co.nz1.84%-
9New Zealand Tourism Onlinewww.tourism.net.nz1.67%10
10Fishing and Hunting New Zealandwww.fishnhunt.co.nz1.41%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealand - grabaseatwww.grabaseat.co.nz31.65%1
2Air New Zealandwww.airnz.co.nz29.97%2
3Jetstarwww.jetstar.com9.15%3
4My Air New Zealandwww.myairnz.co.nz3.40%5
5Qantaswww.qantas.com.au2.83%6
6AirAsiawww.airasia.com2.82%4
7Virgin Australiawww.virginaustralia.com2.71%7
8Malaysia Airlineswww.malaysiaairlines.com2.08%-
9Emirateswww.emirates.com2.00%8
10Fly Pacific Bluewww.flypacificblue.com1.96%9

NB: Data courtesy of Experian Hitwise

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