Stuff Travel has lost its prime position to TripAdvisor in the top ten leading travel websites in New Zealand.
It is first time since the end of July this year that the user review giant has held first place in the country, although the gap is still only 0.5% market share.
Most popular travel websites in New Zealand for the week ending August 27 2011:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Webjet New Zealand www.webjet.co.nz 14.56% 1
2 Expedia.co.nz www.expedia.co.nz 12.89% 2
3 House of Travel www.houseoftravel.co.nz 9.71% 3
4 Flight Centre New Zealand www.flightcentre.co.nz 6.89% 4
5 Jet Abroad - NZ www.jetabroad.co.nz 3.59% 5
6 Orbitz www.orbitz.com 2.83% 6
7 Ctrip.com www.ctrip.com 1.59% 9
8 FareCompare www.farecompare.com 1.56% 10
9 Harvey World Travel New Zealand www.harveyworld.co.nz 1.54% -
10 Kayak www.kayak.com 1.52% 7
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 5.38% 2
2 stuff.co.nz - Travel www.stuff.co.nz/travel 4.62% 1
3 Wotif.com www.wotif.com 4.60% 4
4 Mt Ruapehu www.mtruapehu.com 3.51% 3
5 Booking.com www.booking.com 3.13% 5
6 AA New Zealand Travel Guide www.aatravel.co.nz 3.01% 7
7 HolidayHouses.co.nz www.holidayhouses.co.nz 2.79% 6
8 Book A Bach www.bookabach.co.nz 1.84% -
9 New Zealand Tourism Online www.tourism.net.nz 1.67% 10
10 Fishing and Hunting New Zealand www.fishnhunt.co.nz 1.41% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Air New Zealand - grabaseat www.grabaseat.co.nz 31.65% 1
2 Air New Zealand www.airnz.co.nz 29.97% 2
3 Jetstar www.jetstar.com 9.15% 3
4 My Air New Zealand www.myairnz.co.nz 3.40% 5
5 Qantas www.qantas.com.au 2.83% 6
6 AirAsia www.airasia.com 2.82% 4
7 Virgin Australia www.virginaustralia.com 2.71% 7
8 Malaysia Airlines www.malaysiaairlines.com 2.08% -
9 Emirates www.emirates.com 2.00% 8
10 Fly Pacific Blue www.flypacificblue.com 1.96% 9
NB: Data courtesy of Experian Hitwise











