How airlines use Twitter – August 2011 [infographic]

September 9, 2011 By 2 Comments

Straight out of nowhere, Cebu Pacific became the global airline with the second highest number of mentions on Twitter in August 2011.

The airline received almost 12,000 public tweets, almost 3,000 ahead of JetBlue yet still around 16,000 fewer than Delta.

Cebu replaces Air Asia, which held second position in July 2011.

The report is the latest monthly study from Eezeer and calculates various aspects of how airlines use Twitter to communicate with customers.

Strangely, the number of airlines using Twitter has declined from 191 in July to 186 in August.

eezeer report 1

NB: The airlines on Twitter report is produced in association with Simpliflying.

Related posts:

  1. How airlines use Twitter – July 2011 [infographic]
  2. How airlines use Twitter – May 2011 [infographic]
  3. How airlines use Twitter – April 2011 [infographic]
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Samantha Muller says:
    September 9, 2011 at 11:38 am

    Great article, thanks Kevin! These are such exciting times where social media is an integral part of customer service and the way in which passengers interact and perceive airlines.

    I would love to address your comments in a couple of blog posts on our Tumblr blog. Regarding Cebu Pacific’s sudden increased mentions, please see Cebu Pacific @ mentions shoot sky high! http://eezeerdatalab.tumblr.com/post/9996302758/cebu-pacific-mentions-shoot-sky-high

    Reply
  2. Samantha Muller says:
    September 9, 2011 at 4:17 pm

    To address your observation on the fact that the number of Airlines using Twitter saw a decline in August compared to July, please see Tweeting Airlines Match June’s result.
    http://eezeerdatalab.tumblr.com/post/10004420248/tweeting-airlines-match-junes-result

    Reply

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