The best travel Facebook page in the world?

September 9, 2011 By 3 Comments

For many the branded Facebook page is just another channel, sometimes filling it with content, pretty pictures and, time permitting, talking to so-called fans.

In other words, with countless other channels to coordinate, often the Facebook page looks a bit empty or lacking in effort.

But with hundreds of millions of members and an increasingly varied user base (over half of over-65s in the UK have a profile, for example), some companies do take their Facebook page very seriously.

Step forward Australian tour operator Intrepid Travel, named this week in a study of 1,400 brands as having the best Facebook page of any small business in the world.

Nice accolade from the popular Social Media Examiner (process: nominations, then a panel of judges), so what has Intrepid produced to deserve such a title?

Strong use of images – judges especially liked a “photo of the day”…

intrepid fb1

Regularly chatting to fans…

intrepid fb2

Product search…

intrepid fb4

And a Meet Others section…

intrepid fb3

NB: Full list of Social Media Examiner’s top Facebook pages.

Related posts:

  1. Beware of the Facebook fan page killer
  2. Wotif and the Facebook fan page fail
  3. How the top ten airlines in the world use Facebook
Filed Under: News Tagged With: , , , , , , ,
Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Ian says:
    September 9, 2011 at 8:16 am

    Let’s play a game called “spot people we know in the Facebook screenshot”.

    I spot Chris Noble (GM of WorldNomads.com)… and I bet he’s jealous of this article!

    Reply
  2. Travis says:
    September 9, 2011 at 10:25 am

    A big congrats to Intrepid! The TourRadar team was stoked to hear the news and that our Meet Others App got a special mention by the judges… @Kev – love the screenshots btw ;-) @Ian – I spot TourRadar in 2 of them!

    Reply
  3. Paul Toogood says:
    September 9, 2011 at 6:11 pm

    How did we miss out on picking up an award for our Facebook page? Has anyone got a spare minute to critique? http://www.Facebook.com/CastawaysMissionBeach

    We are a small absolute beachfront resort in Mission Beach in tropcal north Queensland. We are located on 14km of gorgeous beach with 20 tropical islands and the Great Barrier Reef just offshore.

    We are picking up over 100,000 impressions a month on ou Facebook page and would love to hear your thoughts on how we could make it better!

    Cheers

    Paul Toogood
    http://Www.castaways.com.au
    Castaways Resort & Spa, Mission Beach, Australia

    Reply

Speak Your Mind

*