Expedia is finally starting to claw back some ground on Thomson and is now just 0.75% market share behind, the closest the pair have been in four months.
The last time the pair were separated by less than 1% share was in May this year, just as the so-called “lates” market begins to kick in.
Meanwhile, Skyscanner has continued its steady rise up the top reach sixth spot after leapfrogging First Choice.
Most popular travel websites in the UK for the week ending September 10 2011:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 7.70% 1
2 Expedia.co.uk www.expedia.co.uk 6.96% 2
3 Thomas Cook www.thomascook.com 5.91% 3
4 Lastminute.com www.lastminute.com 5.86% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 4.53% 5
6 skyscanner www.skyscanner.net 2.61% 7
7 First Choice www.firstchoice.co.uk 2.49% 6
8 Cheapflights.co.uk www.cheapflights.co.uk 2.44% 8
9 travelsupermarket.com www.travelsupermarket.com 2.34% 9
10 Travelzoo UK www.travelzoo.com/uk 2.26% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.co.uk 11.79% 1
2 Booking.com www.booking.com 7.03% 2
3 LateRooms.com www.laterooms.com 3.41% 4
4 TripAdvisor www.tripadvisor.com 3.41% 3
5 Travelodge UK www.travelodge.co.uk 2.97% 5
6 Premier Inn www.premierinn.com 1.89% 6
7 Hotels.com www.hotels.com 1.69% 7
8 InterContinental Hotels Group www.ichotelsgroup.com 1.28% 9
9 Time Out www.timeout.com 1.04% 8
10 Owners Direct www.ownersdirect.co.uk 0.98% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 20.43% 1
2 Ryanair www.ryanair.com 14.21% 2
3 British Airways www.britishairways.com 10.92% 3
4 Jet2.com www.jet2.com 4.63% 4
5 Virgin atlantic www.virgin-atlantic.com 4.31% 5
6 Flybe www.flybe.com 3.94% 7
7 Mal‚v Hungarian Airlines www.malev.com 3.82% 9
8 Monarch.co.uk www.monarch.co.uk 3.77% 6
9 flythomascook.com www.flythomascook.com 2.72% 9
10 Thomson Airways flights.thomson.co.uk 2.63% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.11% 1.83% 98.17% 1
2 national rail 0.63% 2.61% 97.39% 2
3 easyjet 0.61% 4.71% 95.29% 3
4 travelodge 0.55% 47.53% 52.47% -
5 thomas cook 0.52% 33.69% 66.31% 4
6 ryanair 0.48% 1.92% 98.08% 5
7 tfl 0.44% 0.49% 99.51% 6
8 aa route planner 0.42% 0.96% 99.04% 7
9 maps 0.41% 0.24% 99.76% 9
10 train times 0.39% 19.01% 80.99% 8
NB: Data courtesy of Experian Hitwise












PLEASE could u help sep 2009 i had the pleaseure to deal with thomsons uk london who organised a fly/cruise trip and i have never been so please with the arrangements and held but for the life of me i cannot find the e mail address to discuss further travel can u help me. we did i trip from rome to italy on the legend of the sea. i would be most gradeful for any help
many thanks denise walters