Expedia has Thomson in sight – Top UK travel sites, September 10 2011

Expedia is finally starting to claw back some ground on Thomson and is now just 0.75% market share behind, the closest the pair have been in four months.

The last time the pair were separated by less than 1% share was in May this year, just as the so-called “lates” market begins to kick in.

Meanwhile, Skyscanner has continued its steady rise up the top reach sixth spot after leapfrogging First Choice.

london eye

Most popular travel websites in the UK for the week ending September 10 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk7.70%1
2Expedia.co.ukwww.expedia.co.uk6.96%2
3Thomas Cookwww.thomascook.com5.91%3
4Lastminute.comwww.lastminute.com5.86%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk4.53%5
6skyscannerwww.skyscanner.net2.61%7
7First Choicewww.firstchoice.co.uk2.49%6
8Cheapflights.co.ukwww.cheapflights.co.uk2.44%8
9travelsupermarket.comwww.travelsupermarket.com2.34%9
10Travelzoo UKwww.travelzoo.com/uk2.26%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.co.uk11.79%1
2Booking.comwww.booking.com7.03%2
3LateRooms.comwww.laterooms.com3.41%4
4TripAdvisorwww.tripadvisor.com3.41%3
5Travelodge UKwww.travelodge.co.uk2.97%5
6Premier Innwww.premierinn.com1.89%6
7Hotels.comwww.hotels.com1.69%7
8InterContinental Hotels Groupwww.ichotelsgroup.com1.28%9
9Time Outwww.timeout.com1.04%8
10Owners Directwww.ownersdirect.co.uk0.98%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com20.43%1
2Ryanairwww.ryanair.com14.21%2
3British Airwayswww.britishairways.com10.92%3
4Jet2.comwww.jet2.com4.63%4
5Virgin atlanticwww.virgin-atlantic.com4.31%5
6Flybewww.flybe.com3.94%7
7Mal‚v Hungarian Airlineswww.malev.com3.82%9
8Monarch.co.ukwww.monarch.co.uk3.77%6
9flythomascook.comwww.flythomascook.com2.72%9
10Thomson Airwaysflights.thomson.co.uk2.63%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.11%1.83%98.17%1
2national rail0.63%2.61%97.39%2
3easyjet0.61%4.71%95.29%3
4travelodge0.55%47.53%52.47%-
5thomas cook0.52%33.69%66.31%4
6ryanair0.48%1.92%98.08%5
7tfl0.44%0.49%99.51%6
8aa route planner0.42%0.96%99.04%7
9maps0.41%0.24%99.76%9
10train times0.39%19.01%80.99%8

NB: Data courtesy of Experian Hitwise

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Comments

  1. DENISE WALTERS says:

    PLEASE could u help sep 2009 i had the pleaseure to deal with thomsons uk london who organised a fly/cruise trip and i have never been so please with the arrangements and held but for the life of me i cannot find the e mail address to discuss further travel can u help me. we did i trip from rome to italy on the legend of the sea. i would be most gradeful for any help
    many thanks denise walters

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