Gogo launches first national TV ads since rebranding [VIDEO]

Gogo introduced national TV ads, radio spots and an integrated marketing campaign — its first TV campaign since rebranding the company.

Formerly known as Aircell, the in-flight Internet provider created a wacky, new character, Trav Lehrman, who has his own website [sounds like travel airman] and is featured in the TV spots. Here is one of the ads:

The theme for the campaign is “Land on Top of Things,” meaning you can be productive when opting to use Gogo in-flight Internet while flying.

Trav Lehrman has his requisite Twitter account for the social media component, and Gogo is running a sweepstakes for lifetime free inflight Wi-Fi and a $10,000 shopping binge up high.

Gogo provides Wi-Fi onboard all domestic flights for AirTran, Delta Air Lines and Virgin America, and on select flights for Air Canada, Alaska Airlines, American Airlines, United Airlines and US Airways.