Social media considered valuable resource for data collection on new travel products

data collection

Interesting results from a survey conducted by EyeforTravel to identify trends in data sourcing shows the influence of social media when consider product strategy.

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How to combine social media and analytics in hotel marketing

semantic concepts

While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of your marketing and advertising campaigns.

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Fly to friends Facebook app means social media ROI for companies

friendfarefinder

Sparkloft Media has created an application enabling Facebook users to book a flight to visit friends also featured on the social network.

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Go Overseas wants to become the TripAdvisor for travellers studying on-the-road

go overseas

TLabs Showcase on travel startups featuring US-based Go Overseas, a user review service for education programmes around the world.

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Travel technology shakedown – are APIs evil and is XML dead?

xml

Developers grapple with data all the time, so the idea that someone might characterise data as “broken” is probably not going to take many aback.

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Webjet pulls clear of Expedia – Top Australia travel websites, September 10 2011

sydney site data

Expedia is facing a 4% gap in market share behind rival Webjet in the battle for the top spot amongst the leading travel websites in Australia.

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Online travel agency BookIt seeking strategic alternatives

bookit

Online travel agency BookIt.com has retained Belstone Capital, a merchant bank and advisory firm, and is seeking “strategic alternatives”.

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Charge higher fees, pat me down at security, but please do not take away my e-cigarettes!

e-cigarette

The US Department of Transportation is proposing an in-flight ban on a mobile electronic device – e-cigarettes.

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Murky line emerges again over incentives for posting positive travel reviews online

lowcosthols email

A UK travel company has defended its use of a discount voucher given to customers in return for them leaving a positive review of their trip.

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Hotel Urbano takes second spot – Top Brazil travel sites, September 10 2011

brazil web traffic shot

Viajanet lost 3% market share in Brazil this week as Hotel Urbano gained 5% and leapfrogged its rival to take second place in the country’s leading travel sites.

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