Gogo introduced national TV ads, radio spots and an integrated marketing campaign — its first TV campaign since rebranding the company.
Gogo launches first national TV ads since rebranding [VIDEO]
September 22, 2011 By 2 Comments
What is the Second Moment of Truth in hotel marketing?
September 22, 2011 By 2 Comments
Ever heard of the Second Moment of Truth or SMOT? Here’s the proof of whether a hotel delivers on what it says it will do for consumers.
TripAdvisor says Google threatened search lock-out
September 22, 2011 By 22 Comments
Officials from TripAdvisor and Yelp say Google threatened to shut them out of search altogether if they didn’t provide their content to Google Places.
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Expedia signs product deal with Aer Lingus, banishes memory of Ryanair debacle
September 22, 2011 By Leave a Comment
Aer Lingus has become the latest supplier to tap into the Expedia Affiliate Network to bring hotel and activities products to its website.
New travel platforms redundant the moment of completion, agile is only way to go
September 22, 2011 By 1 Comment
When people speak of their experiences with technology at a conference, very often it’s what they don’t say that’s more revealing.
Why do technology people want to get into travel when there is so little money in it?
September 22, 2011 By 25 Comments
There are a few things I do not understand. Actually, there are an awful lot of things I do not understand, but here is one thing which I ponder about, on a daily basis, with my travel hat on:
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Egencia: Do not rely on third parties for mobile travel tools
September 22, 2011 By Leave a Comment
Egencia, the corporate travel arm of Expedia, has recently released a mobile app for iPhones which will serve as a mobile companion for business travellers on the road.
Room 77 begins move into Asia
September 22, 2011 By Leave a Comment
Expansion time at Room 77 with it making the most of its recent fundraising to make a strategic move and start featuring hotels in Asia.
Webjet flies back to number one – Top New Zealand websites, September 17 2011
September 21, 2011 By Leave a Comment
All change again in New Zealand as Webjet swoops to number one spot ahead of Expedia and House of Travel.
Orbitz sued and dropped a lawsuit against Kayak
September 21, 2011 By 1 Comment
Kayak says Orbitz sued Kayak on March 22, 2011, in the Circuit Court of Cook County, Ill., alleging that Kayak violated exclusivity provisions in the way Kayak uses third parties in its hotel offering.
