How airlines use Twitter – September 2011 [INFOGRAPHIC]

October 12, 2011 By 4 Comments

Latest monthly report from Eezeer outlining the activity of airlines on Twitter around the world, with Southwest taking the accolade of most public tweets received by a carrier.

Southwest received double the number of tweets than third place Delta, with much of the activity being put down to a single incident during September.

The carrier achieved a lot of publicity over an unfortunate episode with one of its passengers, L-Word actress, Leisha Hailey.

Hailey was kicked off a flight after passengers complained about her “excessive” affectionate behaviour with another woman

Southwest took a lot of stick for asking Hailey to leave and the incident sparked internet outcry, hence the massive increase in mentions on Twitter.

Here is the full infographic:

NB: Other airlines on Twitter reports here.

 

Related posts:

  1. How airlines use Twitter – June 2011 [infographic]
  2. How airlines use Twitter – May 2011 [infographic]
  3. How airlines use Twitter – August 2011 [infographic]
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Bruce Sweigert says:
    October 13, 2011 at 6:04 am

    How is the Leisha Hailey story a #FAIL – the fact that it happened, or a failure of Southwest to use social media to respond appropriately to the negative publicity?

    Reply

Trackbacks

  1. How Airlines Used Twitter In September [INFOGRAPHIC] - AllTwitter says:
    October 13, 2011 at 6:01 am

    [...] (Source: Tnooz.com.) [...]

    Reply
  2. How airlines use Twitter – October 2011 [INFOGRAPHIC] | Askcharly.net says:
    November 13, 2011 at 4:07 pm

    [...] The carrier was on the receiving end of almost 16,700 mentions on Twitter during October 2011, just 100 tweets behind first placed Delta, which saw its volume on activity drop by almost a third on the previous month. [...]

    Reply
  3. How airlines use Twitter | China Hotel E-Marketing Strategies says:
    November 15, 2011 at 12:54 am

    [...] The carrier was on the receiving end of almost 16,700 mentions on Twitter during October 2011, just 100 tweets behind first placed Delta, which saw its volume on activity drop by almost a third on the previous month. [...]

    Reply

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