How airlines use Twitter – September 2011 [INFOGRAPHIC]

October 12, 2011 By 4 Comments

Latest monthly report from Eezeer outlining the activity of airlines on Twitter around the world, with Southwest taking the accolade of most public tweets received by a carrier.

Southwest received double the number of tweets than third place Delta, with much of the activity being put down to a single incident during September.

The carrier achieved a lot of publicity over an unfortunate episode with one of its passengers, L-Word actress, Leisha Hailey.

Hailey was kicked off a flight after passengers complained about her “excessive” affectionate behaviour with another woman

Southwest took a lot of stick for asking Hailey to leave and the incident sparked internet outcry, hence the massive increase in mentions on Twitter.

Here is the full infographic:

NB: Other airlines on Twitter reports here.

 

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Comments

  1. Bruce Sweigert says:
    October 13, 2011 at 6:04 am

    How is the Leisha Hailey story a #FAIL – the fact that it happened, or a failure of Southwest to use social media to respond appropriately to the negative publicity?

    Reply

Trackbacks

  1. How Airlines Used Twitter In September [INFOGRAPHIC] - AllTwitter says:
    October 13, 2011 at 6:01 am

    [...] (Source: Tnooz.com.) [...]

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  2. How airlines use Twitter – October 2011 [INFOGRAPHIC] | Askcharly.net says:
    November 13, 2011 at 4:07 pm

    [...] The carrier was on the receiving end of almost 16,700 mentions on Twitter during October 2011, just 100 tweets behind first placed Delta, which saw its volume on activity drop by almost a third on the previous month. [...]

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  3. How airlines use Twitter | China Hotel E-Marketing Strategies says:
    November 15, 2011 at 12:54 am

    [...] The carrier was on the receiving end of almost 16,700 mentions on Twitter during October 2011, just 100 tweets behind first placed Delta, which saw its volume on activity drop by almost a third on the previous month. [...]

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