Thomson has lost its coveted spot at the top of the leading travel websites in the UK, with Expedia taking over albeit with a very narrow lead.
Both sites lost market share on the previous week, but Thomson’s 0.50% drop in market share was enough to send it into second position.
Most popular travel websites in the UK for the week ending October 15 2011:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 6.90% 2
2 Thomson www.thomson.co.uk 6.73% 1
3 Lastminute.com www.lastminute.com 6.61% 3
4 Thomas Cook www.thomascook.com 5.00% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.82% 5
6 Travelzoo UK www.travelzoo.com/uk 2.96% 7
7 skyscanner www.skyscanner.net 2.85% 6
8 Cheapflights.co.uk www.cheapflights.co.uk 2.43% 8
9 travelsupermarket.com www.travelsupermarket.com 2.21% 9
10 First Choice www.firstchoice.co.uk 1.94% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 11.76% 1
2 Booking.com www.booking.com 7.19% 2
3 LateRooms.com www.laterooms.com 3.60% 3
4 Travelodge UK www.travelodge.co.uk 2.31% 5
5 TripAdvisor www.tripadvisor.com 2.31% 4
6 Premier Inn www.premierinn.com 2.00% 6
7 Hotels.com www.hotels.com 1.40% 7
8 InterContinental Hotels Group www.ichotelsgroup.com 1.29% 9
9 Time Out www.timeout.com 1.24% 10
10 NetTravel uk.nettravel.com 1.09% 8
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 20.89% 1
2 Ryanair www.ryanair.com 14.77% 2
3 British Airways www.britishairways.com 11.85% 3
4 Flybe www.flybe.com 4.85% 4
5 Jet2.com www.jet2.com 4.81% 5
6 Virgin atlantic www.virgin-atlantic.com 3.88% 6
7 Monarch.co.uk www.monarch.co.uk 3.46% 7
8 flythomascook.com www.flythomascook.com 2.37% 9
9 bmibaby www.bmibaby.com 2.33% 8
10 Thomson Airways flights.thomson.co.uk 2.17% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.13% 1.62% 98.38% 1
2 easyjet 0.69% 15.04% 84.96% 3
3 national rail 0.69% 1.09% 98.91% 2
4 train times 0.67% 29.97% 70.03% 4
5 ryanair 0.57% 12.81% 87.19% 6
6 tfl 0.55% 1.26% 98.74% 5
7 aa route planner 0.48% 1.30% 98.70% 9
8 travelodge 0.47% 47.38% 52.62% 7
9 trainline 0.45% 56.74% 43.26% 10
10 thomas cook 0.43% 26.96% 8
NB: Data courtesy of Experian Hitwise
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